Why Email Marketing?
Newsletters are all the rage. Almost every single time you jump on a website, you're asked to sign-up to receive a weekly email. As we've said in the past, email is still ahead of social media in terms of effectiveness.
Holiday Email Marketing Tips
It can be a tough job for email marketers to determine how many campaigns they should send out before the holiday season. For one, you want to make sure that your name is out there and in the minds of
Some Tips From Clickz
Email marketing is far from dead. That said, there are still ways to transform your email marketing efforts to keep them more than alive and kicking. Clickz, a website that specializes in marketing news and expert advice, recently offered some
Facebook Announces Jump In Encrypted Email!
More Security According to Facebook, the billions of daily emails that they send to their users have become more and more secure since May. To understand why, here's some background: STARTTLS is an extension of plain text communications protocols, and it
Click-To-Open Rates On Mobile Are Lagging?
Hi folks, as we’ve reported to you in the past, more and more people are reading their emails on the go, in fact, we even wrote an article about it that you can check out here. That said, according to
Simplify Your Emails!
Recently, John Lavey, the President and COO of Hammock, a specialized marketing services and media company, decided to completely transform and redesign the content of his newsletter to make it more simple (and more valuable). He wanted to change the
When Is The Most Effective Time To Send Out Your Campaign?
Hello wonderful DirectIQ members! Let me ask you something - When is the most effective time to send out your email marketing campaigns? Honestly, it's a question that can spark a lot of debate. According to a study back from
Gmail Now Supports Non-Latin And Accented Latin Email Addresses!
According to a new blog post from the official Google blog, Gmail now supports "non-Latin characters and accented Latin characters." This is a pretty big deal for Google as it endlessly tries to increase its user base. According to Google's blog
Email Marketing Is Still Alive And Well
A recent study carried out by Gigaom, a firm dedicated to providing deep insights on disruptive companies and being the voice for emerging technologies, offers some great insights into how entrenched email marketing tactics are within companies? marketing strategies. 86% of
When Should You Start Your Holiday Marketing Campaigns?
A new survey by Channel Advisor Corp has offered some new insight into when companies will begin their holiday marketing campaigns, and apparently, many of the 219 participants from both the UK and US, plan to start them ahead of