Email Marketing Blog

Email Marketing has been around since 1971. This digital communication is already half a century old and it’s probably one reason why skeptics are saying it no longer works — it sounds like an old tactic. Still, email marketing is undeniably

Apple's new Mail Privacy Protection feature is here and it'll certainly change the way we measure our email campaigns. Or maybe, how we approach email marketing, both as a marketer and service provider.  What’s the deal with Apple Mail

By the end of next year, it's estimated that the number of email accounts will increase to over 4.3 billion. Email has become the standard form of business and commercial communication. It's fast, convenient, and effective. Research has found email to

Populating the top-end of your marketing funnel is one of the most important, and labor-intensive, aspects of marketing in the digital age.Building an inventory of leads is hard work, dependent on the integration of many mechanisms and activities. A marketer could

Today, global e-commerce is a $2.7 trillion market. To put it perspective, if e-commerce was a country, it would have the fifth largest economy in the world. Clearly, this presents a world of opportunity. And millions of other people know it too. So,

In today's digital world, the likes of Instagram and Messenger are hot trends. It's tempting to see email as the old workhorse. Dependable, but slowly losing that revolutionary spark when it took off 20 years ago. But this assumption is wrong. The

No business can thrive without marketing. For e-commerce, it's a critical part of a store's success. With global online retail sales set to reach over $2.7 trillion this year, now is the time to focus on strategy. Competition for the e-commerce market

You will have heard this from us before, but it's worth repeating: Email marketing generates a return on investment of $44 for every $1 spent. Only if it's done in the right way. This means sending emails to a healthy, engaged list of

Numerous studies have shown that email marketing is, by far, the most cost-effective of all digital marketing channels. But that doesn't mean all email marketing campaigns bring killer returns. There are many nuances and important strategies that contribute to a successful email marketing

The marketing funnel is a conceptualization of the steps describing the sales process from start to finish. The term funnel is used to represent the path your audience takes to a buy, with some leaving this trail, deciding not to buy, and

A clean email list is critical for success in email marketing. If you fail to remove inactive subscribers and addresses that continually "bounce" back your emails, you risk your campaigns getting sent straight to the spam box, or worse, your

Data collected from email service provider websites for premium accounts by subscriber count. Last updated: 18 January 2018. As an entrepreneur, blogger, or small business, you need to know two things about a potential email service provider (ESP): "How much

Email is the foundation of online interactions. Without an email address, we would have no access to social media, to e-commerce stores, or any web-based applications. It's a passport for virtual communication tied to our digital identity in a way

Email is the most effective marketing stream (after organic search traffic), generating an average of $44 for every $1 spent. But email's success is also its downfall. It is highly competitive. Out of all the emails we send, only around

Email has come a long way since its humble beginnings in 1971.The first email consisted of a single line of text: ?QWERTYUIOP.?And with this arbitrary bumble of keystrokes, computer engineer Ray Tomlinson began a revolution in written communication that took the