Email Marketing Blog

The best email marketing service for Shopify will support your ability to design and launch compelling email campaigns for your e-commerce customers.   With no shortage of email marketing integrations for Shopify on the market, e-commerce teams are spoiled for choice. If

Shopify email marketing campaigns are a great way to increase sales and engagement with your store. There are many email marketing platforms that integrate with Shopify, so you can easily send beautiful newsletters, product recommendations, and abandoned cart emails.   If you

Email marketing for small business owners is a little daunting. You are spoilt for choice with a range of email marketing platforms for consideration. This is both a blessing and a burden. The main aim of this article is to

Mailchimp vs Klaviyo vs DirectIQ – which is best? With a range of email marketing automation tools available for businesses to choose from, it is important to separate the mediocre from the exceptional. These three email marketing automation platforms stand

If you are looking for the best email marketing automation platforms to kickstart your next campaign, we have got you covered. In this guide, we will break down how you can quickly identify and unlock value from the best email

Email Marketing has been around since 1971. This digital communication is already half a century old and it’s probably one reason why skeptics are saying it no longer works — it sounds like an old tactic. Still, email marketing is undeniably

Apple's new Mail Privacy Protection feature is here and it'll certainly change the way we measure our email campaigns. Or maybe, how we approach email marketing, both as a marketer and service provider.  What’s the deal with Apple Mail

By the end of next year, it's estimated that the number of email accounts will increase to over 4.3 billion. Email has become the standard form of business and commercial communication. It's fast, convenient, and effective. Research has found email to

Populating the top-end of your marketing funnel is one of the most important, and labor-intensive, aspects of marketing in the digital age. Building an inventory of leads is hard work, dependent on the integration of many mechanisms and activities. A

Today, global e-commerce is a $2.7 trillion market. To put it perspective, if e-commerce was a country, it would have the fifth largest economy in the world. Clearly, this presents a world of opportunity. And millions of other people know it too. So,

In today's digital world, the likes of Instagram and Messenger are hot trends. It's tempting to see email as the old workhorse. Dependable, but slowly losing that revolutionary spark when it took off 20 years ago. But this assumption is wrong. The

No business can thrive without marketing. For e-commerce, it's a critical part of a store's success. With global online retail sales set to reach over $2.7 trillion this year, now is the time to focus on strategy. Competition for the e-commerce market

You will have heard this from us before, but it's worth repeating: Email marketing generates a return on investment of $44 for every $1 spent. Only if it's done in the right way. This means sending emails to a healthy, engaged list of

Numerous studies have shown that email marketing is, by far, the most cost-effective of all digital marketing channels. But that doesn't mean all email marketing campaigns bring killer returns. There are many nuances and important strategies that contribute to a successful email

The marketing funnel is a conceptualization of the steps describing the sales process from start to finish. The term funnel is used to represent the path your audience takes to a buy, with some leaving this trail, deciding not to buy, and