When Should You Start Your Holiday Marketing Campaigns?

A new survey by Channel Advisor Corp has offered some new insight into when companies will begin their holiday marketing campaigns, and apparently, many of the 219 participants from both the UK and US, plan to start them ahead of schedule.

42% of e-retailers plan to begin their campaigns in september, 23% in October and 14% in November. Furthermore, 7% report that they started in July, and 1% in June.