When Should You Start Your Holiday Marketing Campaigns?
A new survey by Channel Advisor Corp has offered some new insight into when companies will begin their holiday marketing campaigns, and apparently, many of the 219 participants from both the UK and US, plan to start them ahead of schedule.
42% of e-retailers plan to begin their campaigns in september, 23% in October and 14% in November. Furthermore, 7% report that they started in July, and 1% in June.
Baris is the founder of DirectIQ with over 20 years of experience in email marketing campaigns. Baris is an expert in all aspects of email marketing, and he created DirectIQ as an alternative to mass marketing tools like Mailchimp because he knows how to deliver individualized experience en masse to niches like hotel and real estate marketing, where a personal touch means everything.