October 2014

As we mentioned in in previous blog post, Gmail rolled out a new app called ?Inbox? which scans your mailbox and pushes the most important information to the top of it. That said, not much has been said about the

Here, on our DirectIQ Email Marketing articles, we tend to focus on the positives effects of an awesome email marketing campaign, detailing how beneficial and essential they are to any business marketing strategy. For example, last week, we posted about

Last week, Gmail became optimized for the iPhone 6, and this week, they have announced an update on Android devices that's sure to spark some happiness and joy for those managing multiple email accounts with various email services. Gmail 5.0 is

A new bug was found by a group of 3 Google researchers that could allow hackers to take control of many services, including those in the category of email and banking. The bug is dubbed a ?Poodle? attack, which stands

Email Marketing Guidelines To Help You Stay Outta Trouble! As many of you in the email marketing world know, there are a plethora of rules, regulations, and laws that are meant to prevent people and companies from spamming you with loads

As you all know, Email Marketing continues to rank as the most effective marketing tactic out there, even despite the fact that 42% of adults delete emails with ads without even taking alook at them. That said, it's an improvement from

In a new Forrester study, ?Innovate with Email to Create Competitive Advantage,? it's been reported that 58% of survey respondents found email marketing as an effective way of driving in sales. Furthermore, 73% found it effective in generating leads, and

According to a study by SimpleRelevance, many top retailers are not leveraging their data in their email marketing efforts. This is quite a big loss, considering that such data can help them to personalize their email marketing campaigns, and allow