Email Marketing, By The Numbers
That said, it’s an improvement from last year, when 44% deleted such emails, and a large improvement from 2012, when 59% of adults deleted them without care. Furthermore, 41% of adults believed that such emails were a waste of time, whereas now, that number has dropped down to 38%.
All of this suggests something phenomenal for marketers looking to take advantage of the email mrekting scene: consumers are growing to respect marketing emails more and more each year, because they become increasingly beneficial to their puchasing needs (through promotions and special discounts). In fact, according to Forrester research, 19% of people gloss over their emails just to make sure that they’re not missing out on a promotional opportunity.
Baris is the founder of DirectIQ with over 20 years of experience in email marketing campaigns. Baris is an expert in all aspects of email marketing, and he created DirectIQ as an alternative to mass marketing tools like Mailchimp because he knows how to deliver individualized experience en masse to niches like hotel and real estate marketing, where a personal touch means everything.