Free Email Templates For Newsletters (+ 4 Design Tips)
Are you looking for free email templates for newsletters? You’ve come to the right place.
Straight off the bat, here are a few key points to consider when designing your own email newsletter:
- Keep it simple with clear headlines and concise copy.
- Use visuals with purpose to keep the reader engaged.
- Select an appropriate color palette and font style.
- Leverage responsive design elements for mobile devices.
- Include a consistent call-to-action.
With all the right elements at play, you can quickly develop an email newsletter that resonates with potential and existing customers. The key is to experiment with different email types over time and see what works. It’s really an exercise of trial and error. You’re not going to have the perfect email newsletter right out of the gate. It will take time to refine your email newsletter design.
To get the ball rolling, you need the right email templates to choose from. This will give you the head-start you need to begin experimenting with different elements in your email newsletters. Using DirectIQ, you can select from a range of free email templates for newsletters. But first, let’s explore the core components of an email newsletter template further.
Email Template For Newsletter (5 Key Components)
Are you ready to design your email newsletter?
Here are the five key components of an email template for a newsletter:
1 – Layout
When it comes to laying out your email newsletter, keep it simple with a clear hierarchy of information. An effective email newsletter layout will enable the value of your content to shine through. Rather than designing around the visuals, you should design the layout around the content to ensure the visual elements are in service to the content.
2 – Headers and Footers
When designing for your email newsletter template, include headers and footers that provide a consistent branding experience for readers. This will help to reinforce the identity of your brand in a subtle way. Also, you should consider including links to social media accounts in your footers to help drive engagement across multiple platforms and build your audience.
2 – Content
Value-packed email newsletters will keep readers engaged. Develop content that is interesting, informative and easy to read. Craft catchy headlines that capture the reader’s attention and encourage them to click-through. If you want to make sure that your email newsletters remain interesting and engaging, you must consistently pack these with value.
3 – Call-To-Action
Including a consistent call-to-action (CTA) in your email newsletter template is essential. This will direct your readers to take the desired action. You should place the CTA at the end of the email and make sure it stands out from the rest of the elements in your email. You can do this by using a bold, striking button or by placing it on a contrasting background.
4 – Responsiveness
With more and more people consuming emails on a mobile device, it is important to make sure your email newsletter template is responsive. Responsive design elements will ensure that your email looks great on any size of screen. This will also help boost reader engagement which, in turn, should lead to higher click-through rates.
5 – Legal
You should add an “unsubscribe” button to the end of your email newsletter. This will allow readers to easily opt out of your email list if they wish to do so. You should also follow all GDPR and CAN-SPAM Act best practices for email marketing.
Killer Email Templates (4 Design Tips)
Keep it simple with clear headlines and concise copy
The best email templates embrace simplicity and clarity. Keep your headlines short and to the point, and make sure your copy is concise. This will help readers quickly digest information and take the desired action.
Use visuals with purpose to keep the reader engaged
Graphics can play a powerful role in your email templates. Use visuals to add interest and break up the text-heavy content. You can even use visuals to focus attention on a call-to-action or anchor an important point.
Select an appropriate color palette and font style
For consistent branding, use a color palette and font style in your email template that’s in line with the look and feel of your website or other marketing materials. Finding the right balance between attractive and legible is key. Although, this doesn’t need to be a trade-off. You can have both. The best thing you can do is measure engagement to see what works best.
Leverage responsive design elements for mobile devices
By taking a mobile-first approach, you can ensure that your email templates look great across mobile devices and desktop computers. No matter how recipients are viewing your content, this will help to boost engagement and ensure that readers have a positive experience.
Best Free Email Templates For Newsletters
If you are searching for the best free email templates for newsletters, look no further than DirectiQ. With a full range of email templates for newsletters to choose from, you can quickly find the right one that suits your brand. All of our templates are mobile-friendly, responsive and easy to customize. You can use DirectIQ to seamlessly build an email marketing campaign.
Email Template Design (Best Solution For 2023)
With the right email template design at your disposal, you can create highly-engaging email campaigns that keep recipients excited. DirectIQ has done the heavy lifting for you and provides a collection of the best email templates for you to choose from.
Are you ready to get started? Sign up to DirectIQ for free today!
Adrian is a specialist in researching and implementing email marketing for businesses of all sizes. He’s particularly knowledgeable and focused on the niches and nuances of eCommerce email marketing, and he chose to work with DirectIQ as he knows that segmentation can make or break a successful email marketing campaign.