Email List Cleaning Services: Why and How?
Email list cleaning services are popular among those who want to ensure they are sending content to the right people. There is no shortage of benefits to using an email list cleaning service. For instance, an effective email list cleaning solution can help improve your reputation among ESPs (email service providers) and support email deliverability.
Straight off the bat, when cleaning your email lists, here are a few things to look out for:
- Invalid email addresses
- Duplicate email addresses
- Inactive email addresses
- Opt-out requests
- Misspellings and typos
- Outdated information
- Spam traps
Email List Cleaning Services (What Are They?)
Email list cleaning services enable marketers and sales professionals to maintain the accuracy and integrity of data for their campaigns. These cleaning services involve scanning an email list, identifying invalid or outdated email addresses, and swiftly removing it. The services are also used to help pinpoint and remove duplicates and unsubscribed emails.
There are many types of email list cleaning service offerings available on the market, each with different features and capabilities. While some cleaning solutions simply identify and remove invalid email addresses, others offer a more comprehensive set of tools and features, such as the ability to identify and remove duplicates and unsubscribed emails.
Why is it important to clean email list?
Here are just a few reasons why it’s important to clean your email list frequently:
Decrease spam complaints
Cleaning your email list frequently can lower the risk of receiving spam complaints. When an email list contains invalid or outdated addresses, it is more likely to generate spam complaints. This is because recipients may receive emails that they no longer want to receive. Once you have sorted through your list, this should reduce the risk of spam complaints.
Improve email deliverability
A fresh (or refreshed) email list is critical for improving deliverability. If you are trying to launch a new campaign using a cluttered list that’s filled with invalid or outdated email addresses, it will inevitably result in a high number of bounced emails. This can damage the reputation of the business’s domain with ESPs (email service providers) and cause irreparable damage.
If your domain’s reputation takes a hit, this will make it much more difficult to reach target recipients in the future. This is why it’s essential to take the right approach from the outset. Cleaning the email list and removing invalid or outdated email addresses can support the deliverability of your emails and ensure that you are reaching the intended recipients.
Increase your open rate
Are you cleaning your email list on a regular basis? When an email list contains invalid or outdated email addresses, it is more likely that emails will go unopened. By following good practices, cleaning the email list, and removing these types of emails, you can potentially improve the open rate of their emails and ensure they reach the right people.
Reduce costs where possible
Cleaning up your email list is essential if you are trying to run an efficient marketing campaign on a tight budget. When an email list is cluttered with invalid or outdated email addresses, it can result in a high email bounce rate. This can significantly increase the cost of email marketing efforts, as businesses may need to send multiple emails to reach the intended audience.
How do email list cleaners work?
There are several different ways that email list cleaners work. You will find some services that use automated tools to scan an email list and identify invalid or outdated email addresses. These tools typically use AI-powered algorithms to analyze the structure of an email address and determine whether it is likely to be valid.
In other cases, cleaning services will adopt a more manual approach. This is where trained professionals review the email list and identify invalid or outdated email addresses. This is often a more time-consuming process, but it has the potential to be more accurate, allowing for a thorough review of the email list. The expert eyes can catch subtle discrepancies.
Once you have cleaned your email list, consider plugging your data into DirectIQ”s email marketing platform.
Our intuitive platform will help kickstart your next email marketing campaign.
Are you ready to get started? Sign up for DirectIQ today. The best bit? It’s free.
Baris is the founder of DirectIQ with over 20 years of experience in email marketing campaigns. Baris is an expert in all aspects of email marketing, and he created DirectIQ as an alternative to mass marketing tools like Mailchimp because he knows how to deliver individualized experience en masse to niches like hotel and real estate marketing, where a personal touch means everything.