5 Holiday Email Marketing Best Practices
Holiday email marketing is a tough nut to crack.
It’s easy to fall into a rut of sending the same tired emails time and time again. But if you take the time to plan, you can create interesting, engaging content that your customers will love.
Straight off the bat, here are five practical, non-boring tips to help you get started with your holiday email marketing:
- Personalize the email copy as much as possible
- Send tailored emails to different customer segments
- Focus on packing the email copy with value
- Design emails with the mobile experience in mind
- Test, test, and test again!
When you have the right approach to holiday email marketing, you can squeeze maximum value out of every email you send.
If you have an email list filled with highly-qualified consumers, the last thing you want to do is send them the same generic messaging. Take the time to personalize your copy in a way that shows customers you really care about their experience.
It’s the small details that count. If you can tap into the unique needs of each customer segment, you will inevitably craft emails that are more likely to get opened and read.
Without wasting time, let’s dive into a few holiday email marketing best practices that you should consider. As inboxes start to fill up with an endless barrage of emails during this festive season, you can have confidence in the fact that your message will stand out from the rest.
5 Holiday Email Marketing Best Practices
1 – Personalize the email copy as much as possible
By leveraging your customer data, you can craft personalized emails that make an impact. Use techniques like dynamic text insertion and segmentation to ensure each message feels as if it was written specifically for the recipient.
For instance, rather than sending a generic message about your Black Friday deal, you could mention the customer’s name and include a personalized offer.
Building up a reputation as a brand that caters to individual needs is of paramount importance.
Personalization can help you do this and will ultimately set your emails apart from the competition.
It’s all about showing customers that you understand them – and that’s not always easy to do.
You just need to invest the right resources and you’ll be on your way.
2 – Send tailored emails to different customer segments
You should always try to make sure that each customer segment receives a tailored email. By doing this, you can communicate with customers on their level and cater to their interests.
You can logically segment customers based on their purchase history, geographic location, and other different variables. You can then utilize different data points to craft relevant email copy.
For instance, if you identify a customer segment that is more likely to purchase during the holiday season, you can design an email campaign around this.
You should look to focus on offering special discounts and packages designed specifically for this customer segment. When it comes to developing email marketing campaigns, data is your secret weapon for success.
3 – Focus on packing the email copy with value
Consumers do not have time to waste, and they don’t want to receive emails that aren’t valuable. These days, customers expect brands to give them something in return for their attention – whether it’s a discount code or an interesting article.
The best way to convey value is by providing content that is useful and relevant. This could include helpful articles and videos.
It’s also important to make sure that the content is well-written and easy to understand. You should not bombard customers with an overwhelming amount of information but instead, focus on delivering concise messages that get straight to the point.
Always remember – quality beats quantity in this instance.
4 – Design emails with the mobile experience in mind
Taking a mobile-first approach to email design is becoming increasingly important. With so many people accessing their emails via mobile devices, it’s essential that your emails look great on any device.
You should always test the emails on different browsers and make sure they display properly on both desktop and mobile devices.
With access to the right email marketing templates, you can quickly create emails that are optimized for any device.
You should also consider experimenting with interactive elements, such as image carousels and videos, which tend to work particularly well on mobile.
5 – Test, test, and test again!
Split-testing different variables across your campaigns is an important part of boosting campaign performance over time.
After all, you never know what will work best for your audience until you’ve tested it. You should look to test different elements of the email such as subject lines, copy, images, and CTA buttons.
By testing the results and analyzing them over time, you can quickly identify which approaches have the greatest impact on engagement levels.
It’s all about discovering what resonates with customers and leveraging this knowledge to create more effective campaigns.
When it comes to split testing, you should only ever test one variable at a time.
If you start tweaking multiple variables, it will be nearly impossible to determine which element is affecting the results.
Test small tweaks and you’ll be well on your way to creating better-performing emails.
How do you write a holiday email?
Here are a few key tips on writing a holiday email to potential customers on your email list:
- Offer value from the very beginning.
- Start off with an attention-grabbing subject line.
- Make sure you include a CTA (call to action) in your email copy.
- Focus on packing the email copy with value.
- Design emails with the mobile experience in mind.
What is the best form of marketing for the holiday?
Even though inboxes often get quite crowded during the holiday season, email marketing can still be a great way to reach customers and drive sales during this time.
While paid advertising is often an effective way to drive sales, the cost-per-click on certain websites can be quite high during the holiday season. Running paid ads during the holiday season can often be like rolling the dice.
Email marketing, on the other hand, can be more cost-effective and offer better targeting capabilities.
With email campaigns, you can easily segment your list and target customers with offers based on their location, interests, and past purchase behaviors. Additionally, running split tests across your campaigns can help to optimize performance over time.
How do you send a Happy Holidays email to clients?
If you are running a B2B business and already have the email addresses of emails, sending a ‘Happy Holidays’ email is a great way to show appreciation and build better relationships with them.
When sending out a Happy Holidays email to clients, you should make sure that the message comes from a person rather than an automated system or generic corporate account.
Personalize the email by adding the recipient’s name and adding a personal touch to the message.
The content of the email should focus on thanking customers for their loyalty throughout the year, wishing them a happy holiday season and offering any holiday discounts that you may be offering. You can also use this opportunity to share any relevant business updates or ask customers for feedback.
How do you write a business holiday email?
When it comes to writing a business holiday email, you should keep the tone professional and friendly. You don’t want to come off as too salesy or pushy so make sure to use language that is appropriate for your brand and audience.
Start by thanking clients for their loyalty over the past year and include any updates regarding your business.
DirectIQ is well-equipped to help you launch and scale email marketing campaigns.
This email marketing automation platform offers all the necessary features to get your email marketing campaigns up and running for the holidays.
Are you ready to get started? Sign up to DirectIQ for free today!
Holiday Email Marketing (4 FAQs)
How do you start a Christmas email?
When it comes to writing a Christmas email, the best thing you can do is start by acknowledging the holiday. Whether it’s through a cheeky pun or a lighthearted joke, you can get recipients on your email list engaged from the outset.
How do you attract customers for Christmas?
Email marketing is the perfect way to attract customers for Christmas. For instance, you can use an email marketing platform to send out festive discounts and exclusive offers, or create a loyalty program to reward customers for their support over the past year. You can also send out seasonal messages and wishlists that encourage customers to shop for Christmas gifts, Or if you are in the service industry like restaurants, any culinary business you can send menu upgrades accompanied with relevant discounts to frequent visitors.
How do I start a Christmas marketing campaign?
To start your Christmas marketing campaign, you need an email marketing platform like DirectIQ in your corner. This will help you create engaging email campaigns with beautiful templates, automate tasks like sending emails at specific times during the day, and track real-time stats to measure the success of your campaign.
When should you send Christmas emails?
In general, the best time to send your Christmas emails is between mid-November and early December. This will ensure your messages reach potential customers before they start making their holiday purchases. You should always make sure to check your email campaigns at least a week in advance to make sure everything looks good and is ready to go out on time.
Adrian is a specialist in researching and implementing email marketing for businesses of all sizes. He’s particularly knowledgeable and focused on the niches and nuances of eCommerce email marketing, and he chose to work with DirectIQ as he knows that segmentation can make or break a successful email marketing campaign.