Memorial Day Email Marketing
Memorial Day email marketing works in much the same way as any holiday email campaign. The goal of an email campaign is to engage with your audience, promote your brand, and increase ultimately drive sales. However, when it comes to Memorial Day email marketing, there are a few key nuances to consider as you begin building your campaigns from the ground up.
Straight off the bat, here are a few important tips to consider:
- Keep the tone of your messages respectful and thoughtful.
- Honor the sacrifices made by our servicemen and women.
- Treat the email campaign as a brand-building exercise.
So, how can you begin crafting an effective Memorial Day email marketing campaign? Let’s dive straight in and explore some best practices to adopt and common mistakes to avoid.
Memorial Day Email Marketing (How Does It Work?)
When it comes to Memorial Day, timing is everything. Memorial Day falls on the last Monday in May, so you’ll want to start planning your email campaign several weeks in advance. This will give you enough time to create compelling email content, design eye-catching graphics, and test your messages to ensure they are optimized and ready to perform.
Depending on your email marketing campaign strategy, you may choose to send out multiple emails leading up to Memorial Day, rather than just one message on the holiday itself. This allows you to build anticipation and keep your brand top of mind with your email subscribers.
Email Marketing For Memorial Day Campaigns (5 Best Practices)
Once you understand how email marketers typically approach their Memorial Day campaigns, let’s take a look at some best practices for crafting robust and effective campaigns.
1 – Stay respectful
As you begin developing your email sequences for this campaign, it’s critical to remember that Memorial Day is not just another holiday. After all, it’s a time to honor our fallen heroes and with this in mind, your messaging should stay respectful and thoughtful. This means you should stay clear of any cliches or gimmicks that may come across as insensitive.
2 – Highlight the meaning of the day
The campaign should aim to highlight the importance of Memorial Day and its significance to our nation. You could share stories of sacrifice and heroism, and encourage your email subscribers to reflect on the sacrifices made by our servicemen and women. Some companies will find it more challenging than others to weave these themes into their email content.
3 – Include a clear call-to-action
While your Memorial Day email campaign should focus on honoring our heroes, it’s also an opportunity to launch new discounts and increase sales in a thoughtful way. You should include a call-to-action at the end of your email content that encourages your subscribers to engage further with your brand through either a special offer or a “nudge” to visit your website.
4 – Use relevant imagery and graphics
When it comes to capturing each subscriber’s attention and conveying emotion, using the right imagery and graphics in your Memorial Day email campaign can make all the difference. You could use this to honor the fallen heroes and highlight the true meaning of the day. If you want to boost your click-through rate, imagery can play an important role in making this possible.
5 – Keep Your Campaign Simple
Try to avoid overwhelming your email subscribers with too much information. During this period, they are likely to receive many different Memorial Day email campaigns in their inboxes. The best thing you can do is stick to the core message in your email campaign of honoring our heroes while promoting your brand in a respectful and thoughtful way.
Memorial Day Email Marketing Campaigns (4 Common Mistakes)
While following the best practices, it’s equally important to avoid common mistakes along the way. Here are a few of the most common missteps we see in Memorial Day email campaigns:
Going too heavy on the sales
While it’s important to include a call-to-action in your Memorial Day email campaign, you do not want to come across as too salesy. Remember, this is a time to honor our fallen heroes, not just another opportunity for a sales pitch. If your messages are too focused on promotions and discounts, you risk coming across as insensitive and tone-deaf.
Not being respectful enough
When you are crafting your Memorial Day email campaign sequences, it’s critical to stay respectful and thoughtful. We would recommend avoiding the use of too much informal language and humor that may offend or upset your email subscribers. Ultimately, email marketers can decide how they want to approach the messaging for their subscriber list.
Failing to highlight the meaning of the day
If your Memorial Day email campaign doesn’t highlight the significance of the day, it may come across as shallow or insincere. The campaign’s email content should focus on honoring our heroes and promoting your brand in a respectful way that signifies the importance of the day. As you begin crafting your campaign, ensure the meaning of the day is at the front of your mind.
Overloading your audience with too many messages
Try to avoid overwhelming your email subscribers with too many Memorial Day emails. Just one email will do! It’s better to craft a truly compelling email that fires on all cylinders than spread your content out across a longer sequence and clutter the inboxes of subscribers. Coveyuing your core message effectively shouldn’t take more than a single email.
Memorial Day Email Marketing (Closing Thoughts)
DirectIQ is well-equipped to meet your needs as an effective Memorial Day email marketing campaign builder. You can use DirectIQ’s drag-and-drop interface to begin developing email sequences for your upcoming campaign. The platform enables you to easily pour your email subscriber list into the campaign builder and hit the ground running in no time at all.
Are you ready to get started? Sign up for DirectIQ today. The best bit? It’s free.
Adrian is a specialist in researching and implementing email marketing for businesses of all sizes. He’s particularly knowledgeable and focused on the niches and nuances of eCommerce email marketing, and he chose to work with DirectIQ as he knows that segmentation can make or break a successful email marketing campaign.