Where Should Marketers Spend Their Money?
The Direct Marketing Association and Winterberry group recently surveyed a plethora of marketers, and their findings on where marketers should spend their money are extremely interesting and relevant to all of you email marketers out there!
Stephanie Miller, VP of member relations at the Direct Marketing Association highlighted some key insights in her recent article (link below), sharing that email is in fact ‘reemerging as a priority for new or expanded marketer spending.? Furthermore, she states that it’s certainly in the ?top three marketing channels along with social media and search.?
Stephanie also elaborates on the points that as the economy improves, now is the time for marketers to spend more money on data driven marketing and better their businesses through it – while also focusing on customer acquisition.
To check out Stephanie’s article, click here!