Stats From US Consumer Device Preference Report
It goes without saying that devices like smartphones, tablets and computers are becoming more and more prevalent in society today, even despite the fact that a large majority of the US population already has them. But, the question is, does the US have a device preference?
Movable Ink’s US Consumer Preference Report offers some answers to that question. As we’ve said in the past, people are more frequently checking their email on the go, and so smartphones account for 46% of messages opened. Tablet’s shot down two percent and now account for 16.5% of email opens.
Desktops closed a gap that had widened last year, gaining back 4% over tablets and smartphones. That said, Apple’s devices are still king, as they make up 55.7% of email opens to Android’s 6.4%.
To download the full report, click here.
Baris is the founder of DirectIQ with over 20 years of experience in email marketing campaigns. Baris is an expert in all aspects of email marketing, and he created DirectIQ as an alternative to mass marketing tools like Mailchimp because he knows how to deliver individualized experience en masse to niches like hotel and real estate marketing, where a personal touch means everything.