Omnisend vs Klaviyo: Best Email Marketing Tool for 2024

Omnisend vs Klaviyo Vs DirectIQ – which is the best email marketing software for your business? In this article, we will break down everything you need to know about these three email marketing solutions.

If you are serious about squeezing maximum value from email as a marketing channel, you must equip yourself with the right email automation solutions.


Table of contents



Omnisend vs Klaviyo: Overview

Omnisend overview

Omnisend email automation workflows overview

Omnisend is an email marketing platform for e-commerce businesses. If you want to launch and scale email marketing campaigns for your e-commerce store with confidence, Omnisend offers a range of features to make this possible.

This platform is particularly useful for those who want to harness their existing e-commerce website traffic and drive more conversions through email, and those in need of creating landing pages.

Klaviyo overview

Klaviyo is a marketing automation platform that comes with a lot of useful tools. The platform comes with a number of features designed specifically for e-commerce store owners, such as advanced personalization for increasing repeat sales and order values and customizable email templates.

If you have an online Ecommerce store, Klaviyo could be a good fit for you. Klaviyo is also integrated with Facebook audiences.


Omnisend vs Klaviyo: Pricing

Omnisend’s pricing

Omnisend’s free plan

The free plan comes with 250 maximum contacts and 500 monthly emails, as well as up to 60 SMS marketing credits (depending on your region). Notable features of the free plan include:

  • Unlimited segmentation
  • Sales & performance reports
  • A/B testing
  • 24/7 email & live chat support

Overall, one of the most solid free plans on the market, that is feature rich, gives plenty of access to customer data and gives you the ability to manage multiple marketing channels.

Omnisend’s paid plans

You can “upgrade as you grow” and choose a pricing plan based on how many email contacts you wish to pour into your campaign. The standard $16/month plan enables you to reach up to 500 contacts and send up to 6,000 emails per month. As a result, you can create long and varied email sequences that are tailored to the unique interests of your store visitors.

Klaviyo’s pricing

klaviyo pricing plans

No matter the size of your e-commerce store, Klaviyo offers a range of pricing plans to meet your unique needs.

Klaviyo’s free plan

Klaviyo offers a free introductory plan that comes with 500 monthly email sends and 250 email contacts, meaning both Omnisend and Klaviyo offer the same free plan email volume. This is enough for you to begin experimenting with email marketing and testing the platform.

Klaviyo’s paid plans

Their paid email marketing plan doesn’t limit how you can use the platform, and it gives you a monthly limit of sent emails equal to 10x the maximum number of contacts for the plan. This means you can send each of your subscribers 10 emails per month.

Their $45/month plan, which lets you add up to 1,500 contacts and send 15,000 emails per month, is a good place to start. The plan also comes with 150 free SMS/MMS credits every month, allowing you to use multiple channels in a single email marketing tool.

Depending on your needs, you can buy a lot of extra monthly SMS/MMS credits when you choose your plan.

Omnisend vs Klaviyo: Best Features

Both Omnisend and Klaviyo have powerful features for your ecommerce business and can use automated workflows for great effect.

Best features of Omnisend

Omnisend will offer you the ability to create landing pages, which Klaviyo is lacking. Also Omnisend has great integration with SMS and extremely powerful automation features, allowing you to create automation workflows through multiple channels.

What’s more, all of this can be done through the same automated workflow. Omnisend also has browser push notifications which Klaviyo is lacking.

Best features of Klaviyo

Klaviyo is another email marketing platform for e-commerce businesses that offer a mix of tools and resources. For instance, you can access customizable email templates for maximizing repeat sales and order values.

It’s this level of detail that makes Klaviyo a good pick for e-commerce store owners in search of a robust email marketing automation platform. It’s one of the best options overall for eCommerce marketing.

klaviyo analytics page for email campaigns


Omnisend vs Klaviyo: Reviews

Omnisend’s client review

As of the writing date, Omnisend has 4.7 out of 5 stars and 678 reviews on Capterra.


“Awesome! Great, friendly and quick customer support, easy-to-use pre-made automations and templates, free course to get started, useful contacts and segment lists. I wouldn’t use any other software for my email marketing!”


Click here to read more reviews.


Klaviyo’s client review

As of the writing date, Klaviyo has 4.7 out of 5 stars and 324 reviews on Capterra.


“I’m fulfilled in light of the fact that the income created with email showcasing through Klaviyo is great and I certainly suggest it for each web-based business store.”


Click here to read more reviews.



Omnisend vs Klaviyo: Which One Should You Choose

Both Omnisend and Klaviyo can equip e-commerce business owners with the necessary tools and features for creating email campaigns and getting their email marketing campaigns off the ground.

Both Omnisend and Klaviyo also have great amounts of third party integrations, so this should not be the deciding factor for your business. So which is the better fit for you?

Who would benefit more from Omnisend

As Omnisend is geared towards creation of automation workflows based on customer behavior, it will be a great fit for businesses who can gather as much data from customers as possible.

Omnisend’s email builder doesn’t have as many features as Klaviyo’s, but fortunately it provides more customizations to its users.

omnisend's sophisticated automation capabilities for Shopify email marketing

In general, its email builder is geared to more advanced users who know their way about automation workflows and segmentation of customers with custom properties, and it can allow you to integrate up to 18 months of previous data.

Very solid choice if you’re looking for omnichannel marketing, and rely on extensive data analytics that were gathered on preexisting customer data.

Who would benefit more from Klaviyo

If you’re a ecommerce store then Klaviyo is definitely the better fit for you. Its advanced customization features, immensely stronger segmentation and access to a variety of tools for even the smallest size plans makes it an easy choice if you’re in a niche that will see huge improvements through targeting and personalization.

The analytics it provides on customer data and shopping behavior are invaluable for those in the ecommerce industry.

In addition, if you want to run a marketing campaign that leverages both email and SMS communication, Klaviyo is a no-brainer.

This platform can ensure your communication is consistent across both marketing channels and offers the tools to streamline the entire process. Ecommerce platforms will likely not regret picking Klaviyo.

Example of Klaviyo's segmentation in email marketing

One small thing of note is that Klaviyo’s email builder is a bit lacking in creating unique discount codes, so that they cannot be shared between users. If your ecommerce store’s marketing relies on that, you will need to take care of that in some way.


What are DirectIQ best features?


DirectIQ is loaded with the necessary features to support both small business owners and marketers working at large organizations in their efforts to get email campaigns off the ground. From A/B testing, Campaign Reports, Contacts Tagging, and segmentation to responsive email templates, Inbox Preview, Spam Doctor, workflow automation and a rich list of Integrations, DirectIQ offers a full suite of tools to support your email marketing efforts going forward.

How Is DirectIQ Superior To Other Email Automation Tools

Drag-and-drop editor to make campaigns quickly

With the help of the drag-and-drop email designer, creating beautiful email templates is as easy as clicking a button. The whole thing goes without a hitch.

If you are in the business of making email sequences that get people to buy, you need DirectIQ on your side. This platform will give you everything you need to use email marketing to its fullest.

Creating an email marketing campaign in DirectIQ

No one uses HTML anymore to start from scratch when making email marketing campaigns that people want to read. A good drag-and-drop email designer can speed up your email marketing and help you make templates that can be used right away.

No longer do people have to spend hours coding HTML email templates. Everything is made easier by our drag-and-drop editor.


It’s easy to test different campaign strategies.

Ab Split Testing With Directiq

With the tools to split-test different campaign strategies, you can unlock the full potential of your email campaigns by analyzing customer data and optimize around key performance metrics like open rates and click-through rates.

When you have the right tools, you can try different things with your email campaigns and push your creativity as a marketer to the next level.

You can split-test different variables in your emails on any good email marketing automation platform. Many groups split-test subject lines to find the best way to get people to open emails.

By using DirectIQ to test out different versions of your emails, your marketing team will have the information they need to figure out which strategies work best with your audience.

AB testing in DirectIQ

DirectIQ Reviews

As of the writing date, DirectIQ has 4.9 out of 5 stars and 22 reviews on Capterra.


“The template selection isn’t overwhelming, which I think is a huge positive. They offer a good selection, and they are all really easy to customize to my needs. I love the help center “how-to videos.” They don’t go on forever, but rather, are pretty succinct and to the point. I’m thinking about starting a newsletter, so it’s nice knowing that the DirectIQ support staff is available 24/7 to help me whenever I need it. A really pleasant customer support experience overall. Their ‘Email Marketing News’ blog is really helpful.”


Click here to read more reviews.



What is DirectIQ’s pricing structure?

You can get started with DirectIQ for free. You do not need to part with any cash to get your campaigns moving. DirectIQ has an exceptionally generous introductory offer.


You can send up to 1,000 emails per month and add up to 250 contacts, choose and customize templates (Limited to 5 on the free plan) from our collection of 800+ templates, use the premium features like Inbox Preview, and Spam Doctor (limited to 1 per month on the free plan) – all without getting billed and forever free.

As you start to get more ambitious and start sending the email marketing investment bloom, you can scale up as needed with DirectIQ’s flexible plans.



Omnisend vs Klaviyo vs DirectIQ (Which Is Best?)

With no shortage of tools and features at your fingertips, DirectIQ is ready to help you unlock the possibilities of email marketing and begin converting more subscribers into paying customers with high-value, engaging content.


Are you ready to get started? Sign up to DirectIQ for free today!