Omnisend Vs Mailchimp Vs DirectIQ (2024 Comparison)



Omnisend vs Mailchimp vs DirectIQ – which is best? In this guide, we will break down the three solutions and explore which is the best email marketing platform for your business. Whether you are a small startup or a large organization, many email marketing tools offer scalable features that are designed to support your growth ambitions and fuel your email marketing efforts.


Table of contents




What are Omnisend’s best features?

As an email marketing platform for e-commerce businesses, Omnisend is well-equipped to play a pivotal role in increasing your sales. If you are trying to take your e-commerce business to the next level, you need access to an all-encompassing platform that understands the nuances of e-commerce businesses and enables you to create focused email marketing campaigns.




Omnisend Review

As of the writing date, Omnisend has 4.7 out of 5 stars and 678 reviews on Capterra.


“Omnisend allows you to define complex automatic communication workflow with different channels: email, SMS, push, Facebook, you name it. The template editing is not the best, but still quite powerful and intuitive.”


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What is Omnisend’s pricing structure?

Omnisend allows you to “upgrade as you grow” and select a plan based on the number of people you intend to send email content to. With the standard $16/month plan, you can reach up to 500 contacts per month and send up to 6,000 emails. This means you can create long email sequences. The plan also allows you to send up to 60 SMS messages per month.



What are Mailchimp’s best features?

Mailchimp is a popular email marketing platform. If you’ve been looking through the many options on the market, it’s likely that you’ve come across Mailchimp at some point. With a broad range of features and tools at your disposal, you can unlock tremendous value from email as a marketing channel. Mailchimp enables you to craft high-value email content at scale.





Mailchimp Review

As of the writing date, Mailchimp has 4.5 out of 5 stars and 15,841 reviews on Capterra.


“It simplifies what could be a complicated aspect of business – email marketing & drip campaigns. Highly recommend this software to anybody who wants a flexible, easy, and robust solution but does not want to have email marketing tied to a specific umbrella-style CRM! We have a separate CRM Mailchimp, as you can probably tell.”


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What is Mailchimp’s pricing structure?

Mailchimp’s pricing is structured based on the number of contacts you have. Using the free plan on the platform, you can utilize all the standard features you would expect from a regular email marketing solution. If you want to take things up a gear, Mailchimp’s paid plans include email templates, behavioral targeting, and A/B testing tools to refine marketing campaigns.




Mailchimp Vs Omnisend (Which Is Better?)

If you are running an e-commerce business, Omnisend comes with a range of purpose-built features that are designed to elevate your campaigns and squeeze as much value out of your e-commerce store visitors as possible. Mailchimp offers a variety of features that are suitable for businesses and organizations across many different industries and sectors.



What are DirectIQ best features?

DirectIQ brings plenty to the table as an all-encompassing email marketing platform. If you are serious about embracing email as a marketing channel, you need DirectIQ in your corner. This platform will provide you with everything you need to hit the ground running with your email campaigns and drive people on your subscriber list to an eventual conversion.

Here’s a few of their features: A/B testing, Campaign Reports, Contacts Tagging, segmentation, Hundreds of responsive email templates to choose from, Inbox Preview, Spam Doctor, Automations, a rich list of Integrations, and much more.





DirectIQ Review

As of the writing date, DirectIQ has 4.9 out of 5 stars and 21 reviews on Capterra.


“I have been using this service for probably almost 10 years. I am a music promoter, and use it to send out the music I am promoting. You can design the template to fit your needs, and it is professional-looking.”


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What is DirectIQ’s pricing structure?

To the surprise of many, DirectIQ is initially free. That’s correct, you can get started with the email marketing platform and fire up your campaigns without any fees. You can add up to 250 contacts and send up to 1,000 emails each month with no price tag. Once you find your feet, you can begin to scale up your campaigns and choose from DirectIQ’s flexible plans.



Omnisend Vs Mailchimp Vs DirectIQ (Which Is Best?)

We would recommend taking DirectIQ for a test drive. Whether you are a newbie or a seasoned email marketer, DirectIQ comes jam-packed with the necessary tools to help you hit the ground running and set the tone for your campaigns. If you want to make immediate progress and unlock tremendous value from this marketing channel, DirectIQ is the way to go.


Are you ready to get started? Sign up to DirectIQ for free today!