Mobile Devices Are Taking Over The World
How Mobile Has Affected Purchase Behavior
Is it any surprise that mobiles are finally taking over the email marketing world? Almost everyone has a smartphone now, and mobile optimization has become way too important for marketers to ignore. The folks at Yesmail ran an awesome study recently, that looked into how mobile has affected purchase behavior.
Their study showed that almost half (46.7%) of email clicks were on mobiles in Q3 of this year, a 33% increase from 2014. Strangely though, iPads still hold the title as mobile device that generates the most revenue at 43% compared to iPhones at 34%.
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iOS vs Android
That said, it seems as though the iPhone will takeover in the next few years because they improved from only 23% last year, and iPad fell from 58% of the mobiles orders. Android phones lagged behind their iOS competitors, accounting for 23% of orders in Q3 2015, but funny enough that number rose from 19% last year. On average, the order value on mobiles was $127.50, a 30.7% year over year increase – and the second time ever that the average has been $100 or higher.
Baris is the founder of DirectIQ with over 20 years of experience in email marketing campaigns. Baris is an expert in all aspects of email marketing, and he created DirectIQ as an alternative to mass marketing tools like Mailchimp because he knows how to deliver individualized experience en masse to niches like hotel and real estate marketing, where a personal touch means everything.
