A Revolution In Email?
Informed Delivery Scans Your Mail And Then Delivers The Scan Via Email
The revolution we are talking about is that USPS has been testing out a really awesome service called Informed Delivery that scans your mail and then delivers the scan via email to your mailbox. It had been in testing since 2014 in Northern Virginia and soon will rollout to New York and some parts of Connecticut. Right now, only letter sized envelopes will be scanned and sent to email, although an expansion to alternative mail formats (Magazines, catalogs) will also be considered moving forward. USPS plans for their Informed Delivery service to expand domestically sometime in 2016.
The Mail Receiver Will Get An Email With The Images Of Their Mail
The basic idea is that the mail receiver will get an email with the images of their mail so that they know what they can expect upon returning home. The service is only offered for up to ten pieces of mail, and email notifications will be sent out on Monday through Saturday before 11AM.
Informed Delivery is free and optional and gives residential consumers the ability preview their mail digitally. It makes mail more convenient by allowing users to view what is coming to their mailbox whenever, wherever. To automate the delivery of mail, the USPS is now using those mail-preview images to provide digital notifications to users in advance of the delivery of physical mail. Informed Delivery benefits every user, ensuring that everyone has visibility into mail and package delivery each day. Informed Delivery allows users to take action before important items reach their mailbox, while offering mailers an unprecedented opportunity to engage users through synchronized direct mail and digital marketing campaigns.
Those that would like to sign-up for this service should head to this link: Informed Delivery
Baris is the founder of DirectIQ with over 20 years of experience in email marketing campaigns. Baris is an expert in all aspects of email marketing, and he created DirectIQ as an alternative to mass marketing tools like Mailchimp because he knows how to deliver individualized experience en masse to niches like hotel and real estate marketing, where a personal touch means everything.