Constant Contact Vs Mailchimp Vs DirectIQ

Constant Contact vs Mailchimp: Which Should You Choose in 2023?

Constant Contact vs Mailchimp vs DirectIQ – which is best? As there is an abundance of useful email marketing platforms to choose from, it is important to understand what separates them.

The three email marketing platforms in question today stand out as the cream of the crop. This guide will explore the three solutions and determine which platform is superior.

As you probably originally came here for Mailchimp vs Constant Contact comparison, we will first explore their features, what both Mailchimp and Constant Contact have to offer, and where one surpasses the other, as well as which email marketing tool would be the best fit for your business.

While Mailchimp and Constant Contact are well-known platforms on the market, if you have specific segmentation, A/B testing and reporting needs relevant to your niche, you might find that these tools were not made with those needs in mind.

So we would invite you to read further, and find out a little bit more about DirectIQ as well.


Table of contents



Constant Contact vs Mailchimp: Overview

Mailchimp Vs Constant Contact Which Is Better

Overview of Constant Contact

Constant Contact is known for advanced features like its management of contact metrics, social media integration, easy to use drag and drop editor and many more advanced features that make this email marketing tool a great option for people looking to create automated email marketing campaigns, with a complete support package (email, chat and phone support) to guide them along the way.

Social media marketing is a great selling point for Constant Contact, and if you’re looking to go omnichannel for your ecommerce platform, Constant Contact will make it easy to set up Facebook and Instagram ads.

Overview of Mailchimp

Both Mailchimp and Constant Contact offer chat support, email support, a drag and drop editor for emails, affordable plans for small businesses and they both have the required features to be a complete email marketing solution for their customers.

Mailchimp is an email tool that has been created with ease of use in mind: its user interface is very simple, and it allows those who’ve never used an email tool for automated messages before to quickly get the hang of it.

Mailchimp's drag and drop functionality

Constant Contact vs Mailchimp: Best Features

Mailchimp and Constant Contact are both email marketing tools that offer Google Analytics integration to allow you to examine your marketing automation features more closely, and Constant Contact integrates with Shopify as well, making it a good choice for those in Ecommerce email marketing.

Regarding uploading contacts from your list, Constant Contact makes it more accessible than Mailchimp.

It’s also a bit handier when trying to transfer contacts, so if you already have an email campaign that you’re looking to migrate, that might be a factor for you.

Best features of Constant Contact

Constant Contact drag and drop email Editor

Constant Contact is a popular solution among those looking for an easy-to-use email marketing platform.

With hundreds of email templates and customizable sign-up forms to grow your list, Constant Contact is suitable for both beginners and more experienced marketers.

You can integrate the platform with all the other solutions in your tech stack for a unified workflow.

Constant Contact provides phone support for their paid plans, and the high quality of that support is often mentioned in the reviews, while both Constant Contact and Mailchimp offer email support.

Best features of Mailchimp

Mailchimp is perhaps the best known email marketing platform on the market. The solution is packed with a full suite of features designed to support the creation of email newsletter content.

You can connect the platform with the rest of your technology stack to streamline workflows and keep everything running smoothly. Mailchimp offers no shortage of useful integrations.

Mailchimp provides pre-made segments to make contact management simple, allowing you to identify patterns in your data and decide how to proceed with your email campaigns in the audience dashboard.

The paid plans offered by Mailchimp feature distinctive email templates, behavioral targeting, and A/B testing tools to enhance the effectiveness of your email campaigns and fully engage your email subscribers.

mailchimp's detailed email reporting and campaign analytics


Constant Contact vs Mailchimp: Reviews

Constant Contact Review

As of the writing date, Constant Contact has 4.3 out of 5 stars and 2,350 reviews on Capterra.


“A program with many good features, such as marketing automation, communication with customers, cheap price, ease of communication with the support team, ease of conducting surveys, ease of communication directly with customers, ease of generating different analyzes, ease of creating and tracking emails.”


Click here to read more reviews.

Mailchimp Review

As of the writing date, Mailchimp has 4.5 out of 5 stars and 15,840 reviews on Capterra.


“The ability to personalize our marketing messages (emails) based on how an audience has previously engaged with our Mailchimp marketing emails, our mobile app. or even their past purchasing behavior, is what I like the most about this platform. Being able to do the above makes our marketing messages to resonate more with our target audience, resulting to more effective email marketing campaigns.”


Click here to read more reviews.


Constant Contact vs Mailchimp: Pricing

Constant Contact’s free plan

Unlike many other email marketing tools, Constant Contact offers no free plan at all. This might be a surprise for you if you’re used to free plans in email marketing software, however they compensate for this by having their Core plan be very affordable.

Constant Contact’s paid plans

Constant Contact offers two main plans: Core and Plus. The Core plan is $9.99/month and comes with everything you need to kickstart your marketing campaigns, including hundreds of email templates and sign-up forms to begin growing your email list.

The Plus plan is $45/month and offers dynamic content personalization and automated campaign communications.

constant contact's creator of email campaigns

Mailchimp’s free plan

Unlike Constant Contact, Mailchimp offers a free plan which comes with all the standard features you would expect from an all-encompassing email marketing platform, such as a marketing CRM and website builder. 500 contacts and 1000 email sends are included in their free plan, however practically all additional functions are not available.

Mailchimp’s paid plans

Mailchimp’s paid plans offer significantly more features, including unique templates, behavioral targeting, and dynamic email content.

mailchimp's impressive list of templates

The pricing is based on how many contacts you have. The price for 1,500 contacts and 15,000 email messages under their Basic package is around $26.50.

Unfortunately, that plan is deficient in several of Mailchimp’s essential features, including Multivariate Testing, Advanced Segmentation, Campaign Manager, and Comparative Reporting, making it a less desirable choice for specific markets and industries where segmentation and analytics are highly valued.

mailchimp's detailed email reporting and campaign analytics

Hence, you would have to pay either $60 per month for the Basic plan or $350 per month for the Premium plan for 1,500 contacts.

Another thing you should know is that for Mailchimp’s Standard and Essentials plans, your first month is free of charge.

Mailchimp vs Constant Contact: Which Is Best For You?

Who would benefit more from Mailchimp

If you are searching for a platform that can neatly integrate with the rest of your technology stack, Mailchimp is the better option. Mailchimp wins heavily in the amount of integrations with other apps (with some exceptions).

Mailchimp also boasts great email deliverability and the ability to create automated emails in a very brief period of time.

Mailchimp offers up to three variations when doing A/B testing, while Constant Contact offers only subject line testing.

Since A/B testing is one of core tenets of email marketing, you would probably prefer Mailchimp if you’re looking to spend a great deal of time and effort carefully crafting converting email campaigns.

list of mailchimp's main app integrations

Who would benefit more from Constant Contact

Both Mailchimp and Constant Contact have affordable email marketing plans that can suit basic needs of small businesses, but Constant Contact’s $9/month Core plan makes it one of the most accessible paid plans for email marketing software on the market.

They also offer much more comprehensive phone support, while Mailchimp only offers that in their most expensive plan.

If you don’t mind the fact that A/B testing is a bit limited compared to Mailchimp’s (only subject line testing), then Constant Contact’s plans might give you more benefits then Mailchimp’s.

In addition, if you don’t mind paying more for the premium features, if you are using Constant Contact’s Plus plan, you can unlock a full range of exciting features that are designed to streamline campaign creation and delivery.

While Mailchimp and Constant Contact both offer an ability to create SMS marketing campaigns, Constant Contact offers more advanced automation features. Constant Contact also integrates directly with Shopify which Mailchimp does not do.

But these two platforms aren’t the only choices on the market. If you rely on data for email marketing and things like advanced segmentation and A/B testing for emails are of high importance to you, then read further to find out more about DirectIQ.

directiq advanced segmentation for email campaigns

What are DirectIQ best features?

DirectIQ is an immensely powerful email marketing platform that’s equipped to meet the needs of both small business owners and marketers working at large organizations.

With the ability to split-test various campaign techniques, you can maximize key performance indicators like open rates and click-through rates for your email campaigns.

DirectIQ reporting and analytics

When you have access to the appropriate solutions, you can experiment with email marketing and exercise more of your marketer’s creativity.

Your marketing team will have the information they need to decide which tactics work best with your audience by split-testing several versions of your emails using DirectIQ.

You can access a full range of responsive email templates for modern campaigns and create automated email sequences to set your campaigns on autopilot and reap the rewards of email marketing.

DirectIQ customized templates creator

The premium features DirectIQ offers (Landing pages, Inbox Preview, Spam Doctor) allow for a head start when comparing to other platforms.


DirectIQ Review

As of the writing date, DirectIQ has 4.9 out of 5 stars and 22 reviews on Capterra.


“I’ve been really happy with this email marketing service, and I really like the Spam Doctor feature. It essentially offers a diagnostic report, detailing which email clients (e.g. yahoo, Gmail etc.) will analyze my messages as spam, and why… So that I can go back and change my emails around using the advice that there reports offer. This way, I can make sure that I don’t waste time sending out emails that will never make it to my clients and potential clients… The Mailbox preview is also pretty cool, somehow it shows you how your email will look on each and every device that email can be accessed from. For example, I can see how it compares when opened on my iPad vs. my iPhone… Another example, I can see how it will look on Microsoft Outlook (which I use at work), vs. yahoo mail which I use at home. It’s a really nice and useful feature to have. Also, great support team at DirectIQ too, very responsive, caring, and ready to help :)”


Click here to read more reviews.



What is DirectIQ’s pricing structure?

You can start using DirectIQ without charge. That’s right, we have a forever free plan. A new user can add up to 250 contacts and send up to 1,000 emails per month with no fees attached.

From there, you can scale up your campaigns with more contacts and a higher send limit with flexible per-month pricing.

All the features are included (with some limitations on the free plan ). This makes DirectIQ suitable for those with large growth ambitions and the first go-to email marketing platform.

AB testing in DirectIQ


Constant Contact vs Mailchimp vs DirectIQ: Which Is Best for You?

If you are looking for the ultimate email marketing automation and contact list segmentation solution, DirectIQ is ready to support your business. This platform is designed to elevate the potential of your email campaigns and steer things in the right direction. No matter the size of your ambitions, DirectIQ has the necessary tools to support your email campaigns.


Are you ready to get started? Sign up to DirectIQ for free today!