Best Shopify Email Marketing Apps

9 Best Email Marketing Apps for Shopify [2023 Review]

The best email marketing app for Shopify will support your ability to design and launch compelling email campaigns for your e-commerce customers. With a plethora of email marketing apps for Shopify available in the market, it can be tough to choose the right one for your business needs. Fortunately, this article is here to help.

With no shortage of email marketing apps for Shopify on the market, e-commerce teams are spoiled for choice. If you search for an email marketing app on the Shopify App store, you will see hundreds of options. Our recommended email marketing apps for Shopify will include the following features:

  • drag and drop editors,
  • email templates,
  • automated campaigns,
  • customer data to create personalized, targeted, and effective marketing campaigns.

By using these apps, you can send automated email campaigns, welcome emails, and even take advantage of SMS marketing to boost your conversion rates.

Shopify Email Marketing Campaigns (Try This Integration)

If you are searching high and low for the best email marketing apps for Shopify, look no further. Investing in the best Shopify email marketing app can significantly benefit your business by increasing your customer engagement and sales. The tools also provide advanced customer segmentation, allowing you to:

  1. Easily manage contacts
  2. Personalize messages
  3. Run targeted marketing campaigns for new and existing customers.

This article will present a clear solution that will enable you to create and send beautiful email campaigns that engage and convert your customers. No need to browse the Shopify App store trying to choose the best option out of hundreds.


Sounds great, right?


But before we get into the nitty-gritty of how to find and use the best email marketing apps for Shopify, let’s step back and understand how email marketing apps can benefit your business.


Table of contents



What are the benefits of a Shopify email marketing automation?

Shopify Email Automation

The best email marketing service for Shopify will provide you with the necessary tools to fight off fierce competition in consumer inboxes. A box-standard email marketing app will not have the eclectic mix of intuitive features you need to really stand out from the crowd.

Let’s face it, email marketing is tough – and it’s not getting any easier. Some businesses may even shy away from email marketing, believing it to be too complicated and time-consuming.

However, Shopify email marketing automation software can simplify the process and centralize customer data, making it easier to segment and target customers in email campaigns. With one of the best email marketing apps in your corner, you can make it a whole lot easier for your team.


Shopify store owners are always looking for new ways to increase traffic and sales. Email marketing is one of the most effective channels for achieving these goals. 


Leveraging a top email marketing service for Shopify will play a pivotal role in boosting your Shopify sales. The best email marketing apps can provide you with tools to segment your email list, personalize messages, and automate your email campaigns.

Shopify data sync for ecommerce newsletter email automation


A Shopify email marketing integration will centralize your customer data and make it readily available for you to segment and target in your email campaigns.


With direct integration, you can quickly and easily add Shopify customers to your email marketing list without having to export/import CSV files or manually add them one by one. 


Additionally, a Shopify email marketing integration will automate repetitive tasks like abandoned cart emails and order confirmation emails, freeing up your team’s time to focus on other tasks.


Many Shopify email marketing integrations also offer detailed reporting so you can track the performance of your email campaigns and optimize your strategy over time. Let’s examine some of the best email marketing apps for Shopify that made our list.


Where can you find the best email marketing for Shopify tool



Where can you find the best Shopify email marketing apps?

A simple Google search will present you with a dizzying array of email marketing apps to choose from. It can be tough to know where to start and what factors to consider when choosing the best email marketing service for your Shopify store.


In general, many of these email marketing integrations for Shopify lack the necessary features to truly add value to your e-commerce business.


To save you the headache of trawling through the internet, we want to pinpoint the single best email marketing service for Shopify stores – and that’s DirectIQ.


Sure, we’re a little biased but DirectIQ is well-equipped to meet your email marketing needs. If you want to launch ambitious email marketing campaigns and harness the full potential of this marketing channel, you need access to a comprehensive platform.


As an all-in-one solution, DirectIQ enables you to create and send beautiful email campaigns, track your results with detailed reporting, and optimize your strategy over time.


It’s remarkably easy to hit the ground running with this platform. The easy-to-navigate drag and drop email designer makes producing email content a breeze.


You can have a full email campaign ready to go in minutes.


Yes, minutes.

Sign up for the free plan, and enjoy the benefits of our automation workflows, landing page builder, and push notifications, all of which make your e-commerce business more effective and efficient.



What are the best Shopify email marketing apps?


DirectIQ shopify email marketing app

1 – DirectIQ

Don’t consider us biased, but DirectIQ is the best email marketing app for Shopify. If you are serious about launching high-performing email campaigns that engage existing and potential e-commerce customers, you need access to DirectIQ email marketing services.


Forget about email marketing apps like Mailchimp. These are outdated and do not provide Shopify store owners with the functionality and features they need to succeed, and a limited ability to customize email templates for specific needs.

AB testing in DirectIQ


With DirectIQ, you can quickly and easily add Shopify customers to your email marketing list without having to export/import CSV files or manually add them one by one.

DirectIQ is the way to go if you want a platform that will grow with your business, as we have you everything you need to run sophisticated email marketing campaigns.

This platform can open up the potential of email marketing for your business and help you reach your most important marketing goals by means of highly personalized automated emails.

If you want to take your Shopify business to the next level, you need an email marketing app that is built around the unique needs of Shopify store owners.


Privy email marketing solution for ecommerce Shopify stores


2 – Privy

Privy is a great contender for one of the best Shopify email marketing apps.. Like DirectIQ, Privy offers seamless integration with Shopify, making it easy to add customers to your email list and automate repetitive tasks like abandoned cart emails and order confirmation emails.

Privy is an e-commerce-focused pop-up builder that helps you get more emails, Messenger messages, and web push notifications from people who visit your site. It does this with simple drag and drop editor that works on all browsers, including desktop, tablet, mobile, etc.

Privy email editor for Shopify products
Privy helps you grow your email list and online sales with tools like highly targeted banners, pop-ups, email templates, landing pages, conversion monitoring, and more.

Privy also provides detailed reporting so you can track the performance of your email campaigns and optimize your strategy over time. 


If you are looking for an email marketing app that is simple to use and provides all the features you need to succeed, Privy is a great option. It’s automated emails campaigns are widely considered to be one of the best in the industry.

Klaviyo automated mailing solution for eCommerce stores


3 – Klaviyo

Klaviyo is another excellent email marketing solution for Shopify stores. Klaviyo offers a wide range of features, including the ability to segment your customers and create targeted email campaigns, detailed reporting, and advanced automation capabilities.

Klaviyo helps marketing teams use data from events to make emails that are more likely to get opened. For example, you can keep track of event data like products viewed, items ordered, and carts that were started but never finished. This is perfect for ecommerce marketers who want to make campaigns that are very personalized. Klaviyo works well with behavior-based email automation. You can view an example of Klaviyo’s detailed analytics in the image below.

klaviyo analytics page for email campaigns

Klaviyo is an ecommerce platform that works with all the tools you use to run your shopping cart, accept payments, and automate the order process. Klaviyo is a good fit for both small businesses and big organizations. Klaviyo has a solution for any size ecommerce business, whether you want to send emails to 250 contacts or 2,500 contacts.

If you’re searching for the best Shopify email marketing app that offers a wide range of features, Klaviyo is definitely worth considering. Out of all Shopify email marketing apps, this is one of the most prominent ones.

Omnisend all-in-one email marketing solution for Shopify stores


4 – Omnisend

Omnisend is one of the best Shopify email marketing apps. Omnisend offers a wide range of features, including the ability to segment your customers, marketing automation, create targeted email campaigns, automate repetitive tasks, and track your results with advanced reporting. 

You can quickly develop and distribute customized email campaigns with Omnisend that promote your Shopify store and increase sales.

Omnisend’s sophisticated automation capabilities are one of its most notable features. You can set up automated processes for a number of tasks, such as order confirmation emails, follow-up emails after purchases, and emails sent in response to abandoned carts. By doing this, you can maintain contact with your customers throughout the entire purchasing process.

omnisend's sophisticated automation capabilities for Shopify email marketing

Additionally, Omnisend provides a selection of editable email templates and a drag and drop editor for emails, which make it simple to make stunning, expert-looking emails in a matter of minutes. And finally, you can use sophisticated segmentation tools to target particular client groups with customised communications that speak to their particular interests and behaviors.

With Omnisend, you can easily create beautiful automated email marketing campaigns that engage your customers and encourage them to take action. As far as marketing automation tools go, Omnisend is a very respectable choice.

Mailchimp mass mailing solution


5 – Mailchimp

While Mailchimp has been around for quite some time, it still provides eCommerce business owners with the tools they need to power robust and effective campaigns. Mailchimp isn’t too expensive for people who just want to try things out. With Mailchimp’s free plan, marketers can use all the standard features you’d expect from a Shopify email marketing app. The drag and drop editor is one of the most popular ones on the market.

The platform comes with a range of automation features, making it easy to send the right message to the right customer at the right time. It also contains a number of marketing and customer relationship management (CRM) tools that let you connect all of your existing data to the platform.

list of mailchimp's main app integrations

Mailchimp has ready-made segments that make it easy to keep track of your contacts. The easy-to-use audience dashboard lets you see patterns in your data and decide how to move forward with your email marketing services in a smart way.

If you want to take your email marketing services to the next level and fully engage your email subscribers, Mailchimp’s paid plans come with tools for A/B testing, unique email templates, and behavioral targeting to improve campaign performance. Mailchimp also integrates with a lot of popular sales and CRM tools, which is a big plus.


Mailchimp also provides detailed reporting so you can track your results and optimize your strategy over time.


Justuno unconventional email marketing solution


6 – Justuno

While Justuno is not strictly an email marketing app, it still made our list for several reasons. Justuno might be an unconventional choice for a Shopify email marketing app, but it definitely deserves a spot on this list. Justuno is a powerful tool that helps Shopify store owners increase website conversion rates.

Justuno is a conversion optimization platform that makes it easy for your business to set up high-converting website pop-ups, email signup forms, and banners for capturing email leads and making sales.

Justuno conversion rate optimization for ecommerce

Justuno has many great tools that you would need to build your email list and get more people to buy from you. It has a professional drag-and-drop designer, powerful marketing segmentation, and integration with many eCommerce apps.


While Justuno is not strictly an email marketing platform, it can be used to capture email addresses and then send targeted messages to those customers via email.


Campaign Monitor email newsletters for ecommerce stores


7 – Campaign Monitor

Campaign Monitor works well as an email marketing solution for Shopify stores. The platform offers a scalable solution to meet the needs of businesses of all sizes. Campaign Monitor is one of the easiest email marketing apps to use because it doesn’t try to make things more difficult than they need to be. It has clear names for all of its menus, like “Lists,” “Campaigns,” and “Insights.” It’s easy and works well.

Campaign Monitor's email performance and subscriber engagement panel

Campaign Monitor is good for all marketers, whether you’ve never set up an email marketing campaign before or you’re an experienced marketer who wants to set up complex campaigns.

It has a wide range of features, and some of them, like the autoresponder, really stand out. It is also easy to use, which makes it a good choice.

Compared to some of its competitors, the user interface isn’t as modern and looks a little bit old, but that doesn’t stop you from making email campaigns.


This platform gives Shopify business owners the confidence they need to develop high-performing email marketing campaigns.


GetResponse for email segmentation and a/b testing


8 – GetResponse

GetResponse is marketing software platform that gives eCommerce stores the tools they need to create content, make sales, and increase traffic.GetResponse brings a lot to the table as an email marketing solution for Shopify stores. The platform enables you to create beautiful email campaigns, segment your customers, and automate repetitive tasks. 

getresponse's automation and customization builder

This email marketing app can be customized in many ways, and the analytics can give you great insights about your email campaigns’ performance. GetResponse provides advanced features like A/B testing and detailed reporting so you can track your results and optimize your strategy. Companies can tailor GetResponse’s email marketing features to meet whatever goals they have by using integrated marketing tools, landing pages, autoresponders, automated messaging, and analytics.


ActiveCampaign email automation tool for shopify


9 – ActiveCampaign

ActiveCampaign is another excellent Shopify email marketing app. Email automation becomes a breeze with ActiveCampaign, as it offers a wide range of features to make your life easier. ActiveCampaign is one of the tools with the best email deliverability, and if yours isn’t up to par right now, it can help you get a better rate.

What makes the platform special is that it integrates email marketing with other steps of the sales process. If your conversion rates are low, its email marketing can help your users interact with you through strong automation and good lead-capture forms.

Active Campaign Email Sales Automation Process

If you think that your sales and marketing processes are not working well together, you can use its CRM solution to set up a more effective and streamlined process.

From segmentation and campaign management to advanced reporting, ActiveCampaign has everything you need to take your email marketing to the next level.



Getting Started With DirectIQ

To get started, you can pick one of our responsive email templates for modern campaigns. Premium features like “Inbox Preview,” “Spam Doctor,” “Landing pages,” and “Social Sharing” are all there, so you can use the most up-to-date email marketing app.

On the DirectIQ platform, there is a drag-and-drop email editor that makes it easier to make emails. You can choose from a wide range of responsive email templates that work on smartphones and tablets. DirectIQ gives you everything you need to get started right away.

DirectIQ email templates

From A/B testing to segmentation, there are a number of ways you can utilize an email marketing integration for your Shopify store.


A/B testing is a great way to compare the performance of two different email campaigns. By split-testing your subject lines, email content, call-to-actions, and more, you can determine which elements are most effective in driving conversions.


The smallest of details can make a big difference in the success of your email campaigns. With A/B testing, you can fine-tune your strategy and make sure your campaigns are as effective as possible.

AB testing in DirectIQ

Segmentation is another powerful tool that can be used to improve the performance of your email marketing campaigns. By dividing your email list into smaller groups, you can send targeted content that is more relevant to each subscriber.


This not only leads to higher open and click-through rates but also helps build relationships with your subscribers. When they feel like you understand their needs, they are more likely to become loyal, long-term customers.


Like many Shopify stores, your email list may consist of both prospective and existing customers. With this in mind, you can use segmentation to send different types of content to each group.


Are you ready to get started? Sign up to DirectIQ for free today!