Mobile App Usage Grew In 2014
You’re going to be shocked when you hear this: app usage on mobile devices grew by a staggering 76% in 2014. This according to a new report by Flurry Analytics, where ?app usage? is considered a ‘session? whereby a user opens an app and uses it (actually uses it). Using data from over two trillion use cases worldwide, Flurry found some pretty interesting stats.
The three app categories that experienced the largest amount of change in usage were lifestyle/shopping, utilities/productivity, and messaging/social apps, all making the biggest rise year-over-year. Furthermore, the shopping category grew 174% in total sessions, and an astounding 220% on mobile android devices alone. Messaging apps grew less this year than last, at 103% compared to 115%, and microsoft’s suite of apps (Word, Excel etc) played a huge role in increasing the usage of productivity apps by 121%.
While some rose in usage growth, other categories slowed quite a bit: Games slowed to 31%, compared to 60% the year before, and the same can be said for entertainment apps, as they went through a really large drop from 79% to 33%. All that said, mobile use grew 76% year-over-year from 2013 to 2014 (check out the graphic below). Marketers are taking note of this mobile adoption and making it a top priority for 2015 according to the Salesforce ?2015 State of Marketing? report. This means that you email marketers with company apps, must make sure that they are always updated and optimized to the benefit of your customers!!!
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Baris is the founder of DirectIQ with over 20 years of experience in email marketing campaigns. Baris is an expert in all aspects of email marketing, and he created DirectIQ as an alternative to mass marketing tools like Mailchimp because he knows how to deliver individualized experience en masse to niches like hotel and real estate marketing, where a personal touch means everything.
