7 Constant Contact Alternatives to Try in 2023
What are the best Constant Contact alternatives? If you are looking for new email marketing tools to experiment with, there is no shortage of options on the market for businesses to choose from. Whether you are a bootstrapped SaaS founder or a CMO working in a large enterprise, we have identified seven email marketing platforms for your consideration.
7 Best Constant Contact alternatives
Rather than providing you with an exhaustive list of email marketing platforms, we feel it’s more helpful to offer 7 Constant Contact alternatives. These platforms are well-positioned to accelerate your email marketing efforts and take your campaigns to the next level. Here are the seven Constant Contact alternatives that need to be on your radar:
These platforms offer the following features:
- Easy to use drag email designer
- A/B testing capabilities
- Integrations with major CRMs
- integrations with e-commerce platforms
- Analytics and reporting tools
- Affordable pricing plans
The question is, which email marketing platform is the best alternative to Constant Contact?
Without wasting any time, let’s dive straight in and find out.
What are DirectIQ best features?
The first Constant Contact alternative we would like to mention is, of course, Direct IQ. DirectIQ is an email marketing tool that enables businesses to create and send highly personalized emails at scale. It offers a drag-and-drop email designer, making it easy to create beautiful newsletters and automated email campaigns. A/B testing is built into the platform, so you can test different subject lines, content, and call-to-actions to see what works best.
As a Constant Contact alternative, DirectIQ also offers a wide range of integrations, including Salesforce, HubSpot, Zoho CRM, and Shopify. This makes it easy to sync your contact lists and email campaigns with your other business tools. The platform also has a range of powerful reporting and analytics tools, so you can track your email marketing performance and ROI effortlessly.
DirectIQ Review
As of the writing date, DirectIQ has 4.9 out of 5 stars and 20 reviews on Capterra.
“The Direct IQ software is very easy to use and priced right. They are constantly adding and updating features to stay current. The reporting and targeting features are also great. The compatibility with the G Suite platform is also a plus. I would recommend giving it a try!”
Click here to read more reviews.
What is DirectIQ’s pricing structure?
Despite the immense power and sophistication of this email marketing platform, you can begin unlocking value for free. That’s right, for free. A new DirectIQ user can add up to 1,000 email contacts and send up to 6,000 emails per month without being charged a dime. You can scale up your campaigns with even more contacts and a higher send limit with per-month pricing, which is not something that Constant Contact provides.
Sign up for DirectIQ today and see that we were not exaggerating!
What are ConvertKit’s best features?
Convertkit is a cheaper Constant Contact alternative that is geared toward bloggers and content creators. ConvertKit is a comprehensive email marketing platform that helps businesses of all sizes grow their audiences and increase conversion rates. As a “creator marketing” platform, it’s designed to help content creators build their audience and grow their businesses. ConvertKit offers a wide range of features to help you create and send high-converting email campaigns.
ConvertKit was made for bloggers and people who make online courses. As a platform for “creator marketing,” it gives you a wide range of marketing tools, such as an email designer, to help you grow your audience and make money from it.
The email editor in ConvertKit only has a few email templates. This is so that a beginner email marketer can set up marketing automation easily and not be overwhelmed by too many options.
As an affordable Constant Contact alternative, ConvertKit makes the most of creators’ time by letting them focus on the content they made instead of creating campaigns, choosing between templates, making forms, and so on.
ConvertKit Review
As of the writing date, ConvertKit has 4.7 out of 5 stars and 168 reviews on Capterra.
“I first saw Pat Flynn using ConvertKit and the process really seemed very smooth to me. I started using ConvertKit and never regretted it. You feel like you’re using an extraordinary tool that seems to be running on its own. Very easy to configure and send email campaigns, amazing support team, a very straightforward interface, great speed, and decent pricing.”
Click here to read more reviews.
What is ConvertKit’s pricing structure?
ConvertKit has a free plan for up to 1000 subscribers for new people who are building their email lists. Their free plan is really great compared to Constant Contact.
If you have experience running email marketing campaigns and have more subscribers, you will get charged $9/month and gain access to automated email sequences and visual automation builders.
As for those looking to obtain the plan’s most advanced features, such as Newsletter referral system, Subscriber scoring and Advanced reporting: they will need to pay $50/month for that same 1000 subscriber figure. Overall, considering the general prices of email marketing platforms, Convertkit pricing seems pretty solid.
What are Mailchimp’s best features?
Mailchimp is one of the most popular email marketing platforms on the market, with a large user base. It can also be considered one of the most popular Constant Contact Alternatives, as it is one of the most popular email marketing tools in the world.
The email marketing solution offers an extensive range of features for marketing automation to help companies of all sizes create and send high-performing email campaigns.
With customizable templates, Mailchimp makes it easy to create beautiful emails that align with your branding.
Compared to Constant Contact, Mailchimp’s marketing automation tools make it easy to send targeted emails to your customers. You can also use Mailchimp to create landing pages, contact forms, and pop-ups.
Mailchimp’s interface is really easy to use, and it fits well for small and mid-size businesses looking for an email marketing tool that will help them with email outreach while keeping the marketing budget down.
The email marketing software is also well known for its great selection of email templates and a very easy to use drag and drop editor.
Mailchimp Review
As of the writing date, Mailchimp has 4.5 out of 5 stars and 15,470 reviews on Capterra.
“Overall, Mailchimp is a great “my first email campaign management” tool. You’ll be capturing emails and sending out marketing campaigns in no time. Simple to use, but lacking some features from more complex tools. That’s not a bad thing, but you may decide to move onto something like Keap or Active Campaign if you’re looking to fine-tune your automations with Mailchimp alternatives.”
Click here to read more reviews.
What is Mailchimp’s pricing structure?
While Mailchimp does offer a free plan, including a website builder and a marketing CRM, the features are limited to some extent. The platform’s paid plans provide users with access to a broad mix of advanced features, including original email templates and behavioral targeting. Mailchimp is priced based on the number of contacts you have in your campaigns.
Their free plan gives you 500 contacts and 1000 email sends, but it is missing almost all other features. For their Essentials plan, which includes 1,500 contacts and 15,000 email sends, they only charge $26.50.
Some of Mailchimp’s best features, like Multivariate Testing, Advanced Segmentation, Campaign Manager, and Comparative Reporting, aren’t included in that plan, so it might not be the best choice for niches and industries where marketing automation is crucial.
It’s also important to know that Mailchimp gives its users the first month for free. SMS marketing can also be added as part of the plan.
What are Klaviyo’s best features?
Klaviyo is another one of Constant Contact competitors, targeted at the ecommerce audience. It’s great not only for email marketing but provides tools for sms marketing as well.
It’s a great Constant Contact alternative because Klaviyo helps marketing teams use data from events to make emails that are more likely to get opened.
For example, you can keep track of event data like products viewed, items ordered, and carts that were started but never finished. This is perfect for ecommerce marketers who want to make campaigns that are very personalized.
Klaviyo works well with behavior-based email automation.
Klaviyo is an ecommerce platform that works with all the tools you use to run your shopping cart, accept payments, and automate the order process. Klaviyo is a good fit for both small businesses and big organizations.
Klaviyo Review
As of the writing date, Klaviyo has 4.7 out of 5 stars and 324 reviews on Capterra.
Here are some notable examples of specific user experiences.
“I would highly recommend Klaviyo to any e-commerce business looking to improve its email marketing efforts. It’s a powerful, user-friendly platform that can help you drive sales and grow your business.”
“Klavyio’s integration with almost any product in the market is one of its best features. This allows users to integrate Klaviyo into their existing workflows and systems seamlessly. Klaviyo’s wide range of integrations makes it a versatile tool that can be used in many different ways.”
Click here to read more reviews.
What is Klaviyo’s pricing structure?
You can use Klaviyo for free as long as you don’t send more than 500 emails per month or have more than 250 email contacts.
Their paid email marketing plan doesn’t limit how you can use the platform, and it gives you a monthly limit of sent emails equal to 10x the maximum number of contacts for the plan. This means you can send each of your subscribers 10 emails per month.
Their $45/month plan, which lets you add up to 1,500 contacts and send 15,000 emails per month, is a good place to start. The plan also comes with 150 free SMS/MMS credits every month.
What are Omnisend’s best features?
Omnisend has a lot of different features, such as a landing page builder, the ability to divide your customers into groups, automate your marketing, make targeted email campaigns, automate tasks that you do often, and track your results with advanced reporting.
With Omnisend, you can quickly create and send out personalized email campaigns that promote your Shopify store and bring in more sales.
Compared to Constant Contact, a notable thing about Omnisend is how well it can automate tasks. You can set up automated processes for a number of tasks, such as sending emails to confirm orders, sending follow-up emails after purchases, and sending emails to people who have left items in their shopping carts.
Omnisend Review
As of the writing date, Omnisend has 4.7 out of 5 stars and 688 reviews on Capterra.
Here are some notable examples of specific user experiences.
“Omnisend is very user friendly. I believe that anyone with little knowledge of sending email campaigns will not have much of a learning curve. Unfortunately, that means that some of the things in the email builder do not have as advanced of functionally as I would like.”
Click here to read more reviews.
Omnisend’s pricing structure
Regarding their free plan, Omnisend offers new users up to 250 contacts, 500 email sends and up to 60 SMS (depending on users’ region).
Overall, the free plan is very solid and will allow you to test out their sales funnels and personalized sms messages in the free version, so that’s a reason why you should try to switch to them from Constant Contact.
As a cheaper Constant Contact alternative, Omnisend offers the plan including 500 contacts and 6000 monthly emails, making it a good constant contact competitor in terms of pricing.
The plan includes automation workflows, a drag and drop email builder and many other crucial email marketing features.
Small business owners will likely be quite happy with its marketing tools and advanced email marketing, sms marketing automation features.
What are ActiveCampaign’s best features?
ActiveCampaign makes it easy to automate emails because it has a lot of features that make your life easier. Out of all other Constant Contact competitors (including Constant Contact itself), ActiveCampaign is one of the tools with the best email deliverability, so if you’re having troubles with that, you should try this Constant Contact alternative.
The platform is different from Constant Contact because it combines email marketing with other parts of the sales process. If your conversion rates are low, strong automation and good lead-capture forms can help your users interact with you through email marketing.
Active Campaign Review
As of the writing date, Omnisend has 4.6 out of 5 stars and 2153 reviews on Capterra.
Here are some notable examples of specific user experiences.
“I decided to give ActiveCampaign a try, and I was impressed with how easy it was to set up and launch my first email marketing campaign.The platform’s intuitive interface and drag-and-drop email builder made it easy for me to create professional-looking emails that were customized to my audience’s needs. I also appreciated the platform’s automation workflows, which helped me automate my lead nurturing process and save time on repetitive tasks.I was also able to integrate ActiveCampaign with my other business tools, such as Shopify and WordPress, which made it easy for me to track my customers’ behavior and personalize my campaigns based on their preferences.”
Click here to read more reviews.
ActiveCampaign’s pricing
Unlike most other Constantcontact alternatives for transactional emails, Active Campaign actually doesn’t offer any type of free plan. But while there’s no free plan, it does offer a 2-week trial on all the paid plans.
Their paid plans begin from $29 to $149 per month, so even on the lower end, it’s a pricy alternative to Constant Contact.
But the email service provider does offer a variety of great features, such as a builder for landing pages with a variety of landing page templates, integrations with all the big Ecommerce platforms and sales CRM, a drag and drop email builder and quite a few additional advanced email marketing features.
What are Campaign Monitor’s best features?
Another Constant Contact alternative would definitely be Campaign Monitor, one of those email marketing tools that’s definitely worth mentioning. Campaign Monitor is one of the easiest email marketing apps to use because it doesn’t try to make things harder than they need to be, which is not always the case with Constant Contact. All of its menus have clear names, such as “Lists,” “Campaigns,” and “Insights.” It’s simple and it works.
Campaign Monitor is one of the best Constant Contact alternatives for newer email marketers, as it offers an easy way to learn and get started with it.
It has a lot of features, and some of them really stand out, like the autoresponder. It’s also easy to use, which makes it a good choice, and the free plan they offer is quite good.
Campaign Monitor Review
As of the writing date, Omnisend has 4.6 out of 5 stars and 474 reviews on Capterra.
Here are some notable examples of specific user experiences.
“I liked the fact that Campaign Monitor is incredibly easy to use, with a user-friendly interface and plenty of resources and tutorials to help you get started. It also offers powerful features like custom-built segmentation and personalization tools, automated email campaigns, and the ability to track and analyze results.”
Click here to read more reviews.
Campaign Monitor’s Pricing
Campaign Monitor does not offer a free plan, unlike many other Constant Contact alternatives mentioned above. However, their basic plan starts at only $9/month.
This one, unfortunately, doesn’t include time zone sending and many other useful features, so if you have customers in different regions you might want to consider a higher-tier plan, like the $29 or the $149 one.
Like the other Constant Contact alternatives, it offers all the basic features expected from an email marketing tool, such as a drag and drop editor, the ability to integrate with landing pages, access to a wide variety of email templates, etc.
Which Constant Contact Alternative Should You Choose?
You might call us biased, but objectively DirectIQ is, without a doubt, the best email marketing automation platform and the most comprehensive alternative to Constant Contact.
The segmentation, A/B tracking, email analytics and marketing automation solution quality is second to none. This email marketing software is well-equipped to meet your needs and support you in building scalable email marketing campaigns.
For email marketing campaigns big and small, DirectIQ’s all-encompassing platform comes jam-packed with everything you need to turbocharge your marketing efforts.
Are you ready to get started? Sign up to DirectIQ for free today!
Adrian is a specialist in researching and implementing email marketing for businesses of all sizes. He’s particularly knowledgeable and focused on the niches and nuances of eCommerce email marketing, and he chose to work with DirectIQ as he knows that segmentation can make or break a successful email marketing campaign.
