B2B Email Marketing Examples Heres What You Need To Know

The 6 Best Email Newsletters of All Time

By the end of next year, it’s estimated that the number of email accounts will increase to over 4.3 billion. Email has become the standard form of business and commercial communication. It’s fast, convenient, and effective.

Research has found email to be 40 times more successful at acquiring new clients than Facebook and Twitter. It’s a no-brainer. Email works for business.

If you want to take advantage of this success, a well-designed email is essential to compete. With so much competition, a great email design needs to grab your reader’s attention to stand out.

Engage customers and create email marketing campaigns to reach a massive audience. Here’s how the best did it. We hope this inspires you to use the DirectIQ Friendly Editor to create your own winning email designs.

Best Email Newsletters

Go High Contrast

This email from Churchmedia takes a creative approach to the typical email event announcement. Various choices of font contrast well with each other to help the type jump off the page and add visual structure to the email. The color palette used here also reinforces this high contrast aesthetic, giving the design a contemporary, vibrant feel.

Screen Shot 2018 03 22 at 1.16.16 PM


Go For Readability

This design by SoSweet Creative uses large type, a consistent color palette, and strong visual hierarchy to make for an extremely navigable invitation. Each typeface compliments the others around it, yellow highlights draw attention to key pieces of information, and arrows serve to guide the eye. It is so readable and easy to get information from, it’s almost an email-infographic.

Screen Shot 2018 03 22 at 1.52.52 PM

SoSweet Creative

Blend Form and Function

This design by Marni styles images as paper cutouts, which gives the design a sentimental and tangible feel, while also engaging the reader into imagining how each piece would fit together. This email sets itself apart from the crowd by presenting products in a way that makes them really pop out of the page.

Screen Shot 2018 03 22 at 1.57.28 PM


Focus on The Core Message

This design by Need Supply Co. takes a creative and unique approach. Each element is carefully considered and placed to help communicate the sale. The bold circle attracts the eye instantly and makes the core message hard to miss, as does the image of a man and woman sliced in half – used to represent the 50% promotion.

Screen Shot 2018 03 22 at 2.25.58 PM

Need Supply Co.

Structure Logically

The neatly organized layout and pink highlights are what make this design effective in communicating a great deal of information. The links stand out with pink against a dark background, creating an attention-grabbing effect. Tidy boxes and consistent spacing between elements creates order and ensures that it is easy to find the information you need.

Screen Shot 2018 03 22 at 2.29.21 PM

Simon Ker

Balance Your Layout

This email from Hatch Inc has a straightforward and effective layout that organizes significant information within a clean and balanced design. It takes your gaze through featured content, divided into clear sections. Each image has a wide margin to avoid taking over from the main design, and typefaces are limited to further prevent clutter.

Screen Shot 2018 03 22 at 2.31.20 PM

Hatch Inc.

Use these highly creative emails to inspire you to go above and beyond typical expectations of the email medium to engage your subscribers.

Quick Guide to Getting Your Email Designs Opened

Now you know the various techniques you can use to design emails that win, you want to ensure your designs get through. Campaigns with heavy design features such as the ones above can take a lot of time to craft, so you want to ensure that all that isn’t wasted.

Here’s our quick and handy guide to the best practices you need to follow to increase the chances your emails will get opened.

1. Segment Your List

Tailoring the emails you send to particular segments of your audience can really help to increase the chances of your emails getting opened. A 14.31% boost in open rates is on the table for businesses that use segmentation a huge improvement.

There are different ways you can segment your subscriber list, and they largely depend on your customer base. Essentially, segmentation involves using the information you have about your customers to sort them into smaller “customer-type” groups. You can then send them emails relating to the particular type of customer they are to target them more effectively.

Send emails that speak to who your customers are.

2. Perfect Your Subject Lines

If you believe your emails are not getting opened, check the first thing your readers see: the subject line. A huge 69% of email recipients report opening emails based on subject line alone. So if your subject lines are failing to entice or inform, you may need to give them some work.

Be sure that your emails get opened using tried and tested, show-stopping subject lines. Establish your base open rate using tried-and-tested formulas; you can try out your ideas and compare them to evaluate their feasibility later.Here are our top ten from 2017 to get you started:

“Myths About ___ (That Just Aren’t True!) ”
“X Proven Tips To ___”
“X Habits Of Successful/a Successful ___”
“How To ___ Without ___”
“The Simple Solution To ___”
“Supercharge Your ___”
“Don’t Let ___ Get You Down”
“X Easy Ways To ___”
“___ Everyone Needs To Know”
“How To ___ In X Simple Steps”

3. Optimize for Mobile

With 51% of emails being opened on mobile devices, it is more important than ever to make it quick and easy for users to view them on their phones. But 26% of users say that time and again email disappoints when it comes to mobile optimization. Many marketing tactics involve waiting for data, ensuring your emails are compatible with mobile devices should be a quick fix.High-resolution images provide your customer with great visual experiences. But if your images are too high definition (HD), they will take long to load on mobile devices. With the average user spending only 11.1 seconds reading a single email, this is time you cannot afford to lose.

Standard resolution for web and email images is 72 PPI (Pixels Per Inch). This should be enough for images to load quickly without losing quality. Responsive emails are the best option, where operating systems are then able to load images in the right size for their device. These can be difficult to create if you are not an expert, so stick with the standard resolutions if you lack experience with responsive design. You can find further info on standard image resolutions and sizing here.

4. Avoid the Spam Filters

Increasing your open rate will have zero impact if your mail is going to the junk folder. Many email users never check their spam folders and each email provider has a different set of filters to decide what is placed there. This means you might not even know that this is going on until you check. Here are some best practices to help you avoid the spam filters:

How to Avoid Getting Flagged as Spam

General Best Practices

  • Email someone only when you have express permission
  • Use a reputable email provider (click here to explore DirectIQ)

<From> and <to> Fields

  • Always use recognizable <from> fields (usually your company or your name)
  • Keep your <from> and <to> fields short—no longer than 35 characters

Subject Lines

  • Don’t use all-caps
  • Don’t use excessive punctuation
  • Don’t use lengthy subject lines


  • Offer an unsubscribe link with every email
  • Include your physical business address
  • Use proper grammar

DirectIQ has a built-in tool, Spam Doctor, that will check your email content for the spam flags you may have missed. Some of these flags can be quite complex. For example, you wouldn’t expect common words like “amazing” and “profit” to get your email sent to spam. But they can. Use a dedicated spam tool to ensure the highest percentage of your emails are dropping into inboxes, like Spam Doctor.


In this article, we’ve shown you how to design stunning emails and ensure they get delivered and opened.

Use the knowledge you now have to go forward with a more creative perception of what an email can be. By making the most of contrast, colors, and type, you can make sure your emails stand out, so your message gets across and gets your business noticed.