A Great User Experience Is Vital For Email Interactions…
We've written a lot about how user experience is so important to increasing conversions and keeping your customers happy. Consumers desire an easy, cohesive, and optimized experience across devices - and to offer them anything less than that can really
Personalization Prevents Consumers From Unsubscribing!
Bluehornet, a Digital River company, just conducted an awesome study on the effectiveness of email marketing. They gathered insights from about 1815 consumers to see how they interact with the various marketing emails that they receive. Those taking part in
Mobile Opens Are On The Rise Each Year
Movable Ink is at it again, releasing their Q2 consumer preference report, and shockingly, desktop conversions have spiked once again. In their Q1 report, it was reported for the first time ever that mobile and tablet conversions exceeded desktop conversions.