fitness email marketing

Fitness Email Marketing: How To Get Started



Fitness email marketing campaigns can help you attract and retain new clients. Whether you are a personal trainer or a gym business owner, fitness email marketing campaigns can play an important role in driving interest in your services and engaging prospective clients. You can leverage your expertise and knowledge to inspire confidence in your fitness services.


Straight off the bat, here are a few key reasons to set up fitness email marketing campaigns:


  • Enable clients to unlock more value from your gym equipment.
  • Position yourself as a fitness expert and thought leader.
  • Add value to existing clients by sharing your fitness knowledge.


If you want to hit the ground running with your campaigns, you should consider using DirectIQ. This email marketing platform comes with everything you need to launch highly-effective email campaigns. From A/B testing to email list segmentation, the platform is well-equipped to help personal trainers and gym business owners launch compelling email campaigns.


Let’s break down the benefits of fitness email marketing in more detail.



Fitness Email Marketing (Why Does It Matter?)

Fitness email marketing matters because it is a cost-effective and powerful way to reach potential customers, retain existing customers, and increase revenue. With the right email marketing platform in your corner, you can personalize messages to recipients, target specific segments, and track a broad range of email marketing metrics to support further optimization.


When executed effectively, email marketing has the potential to support the growth of strong client relationships. Regular communication via email can keep existing and potential clients engaged and informed. Ultimately, it all comes down to how much value you bring to the table. The best fitness marketers know how to pack their email campaigns with tons of value.



Email Marketing For Fitness Business (How Does It Work)

To get started with email marketing for your fitness business, the first thing you need to do is begin collecting email addresses from potential and existing customers. Fitness businesses can collect email addresses via their website, social media, events, or even in-person visits. When you have a targeted email list in place, you can begin crafting email sequences.


You can use email marketing campaigns for many different purposes. The type of content shared by fitness professionals via email marketing can vary considerably. It all depends on what you are trying to accomplish. In general, if you are trying to grow your business and increase revenue, the best thing you can do is pack your email content with value.



Fitness Email Marketing Strategy (Best Practices)

To create a successful fitness email marketing campaign, you should consider following these best practices:


Build A Targeted Email List

The first step in email marketing is to build a solid email list. Fitness businesses should focus on collecting email addresses from potential and existing clients who have shown an interest in their services. You can encourage individuals to subscribe to your email list by offering something of value. From useful fitness tips to training plans, there’s no shortage of angles.


Segment Your Email List

Segmenting your email list enables you to send personalized emails to your audience based on their interests, behaviors, and demographics. You can slice and dice your email list to tap into higher open and click-through rates, which should result in a higher conversion rate.


Present Value To The Subscriber

If you want your subscribers to stick around for the long run, you should aim to provide value to them by giving exclusive discounts, sharing informative content, and offering free resources. When you provide value to your subscribers, it decreases the likelihood of losing subscribers.


Use Engaging Subject Lines

A subject line can make or break a campaign. If you cannot get these right, it can have a detrimental impact on your open rates. An effective subject line will grab the subscriber’s attention and entice them to open the email and read through your fitness content.


Create Compelling Content

The content of your email should be informative, engaging, and relevant to those on your email list. Fitness marketers can use various types of content to engage recipients, including videos, images, and infographics to provide value to those reading through their email content.


Optimize For Mobile

With more people using mobile devices to scroll through their emails than ever before, it makes sense for fitness businesses to optimize their email campaigns for mobile devices, ensuring that their emails are easy to read and navigate on a smaller screen.


Call-To-Action (CTA)

Fitness marketers should include a clear and compelling call-to-action (CTA) in their emails. The call-to-action should encourage customers to take a specific action, such as signing up for a class or purchasing a membership at the gym. This should tie into the rest of the email content.


Test & Measure

With the support of the right email marketing platform, you can embark on split-testing strategies to unlock higher open rates and click-through rates. For instance, using DirectIQ, you can easily segment your email list and send different versions of the same email to subscribers. This is ideal for testing the performance of your content and refining campaigns.



Email Marketing For Fitness Companies (Closing Thoughts)

DirectIQ is an all-encompassing email marketing platform that can enable you to quickly launch email marketing campaigns on the fly. If you are building up an email list, it’s time to start putting this list to work. You can use email marketing to engage both existing and potential clients. No matter what fitness services you are offering, email is an effective marketing channel.


Are you ready to get started? Sign up for DirectIQ today. The best bit? It’s free.