In today's digital marketing world, email marketing is an essential part of any successful B2B business. Being a B2B marketer, you can use this trick to build relationships with your potential customers, provide them with valuable information and resources, and
No business can thrive without marketing. For e-commerce, it's a critical part of a store's success. With global online retail sales set to reach over $2.7 trillion this year, now is the time to focus on strategy. Competition for the e-commerce market
What is email marketing automation? This is the central question of this article. Straight off the bat, here are a few key takeaways: Marketing automation tools improve productivity by approximately 20%. (Nucleus Research) 63% of companies outperform competitors using marketing automation.
If you want to add some visual interest and personality to your HTML emails, one way to do so is by using background images. In this article, we'll explain how to use background images in your HTML emails and provide some
Email marketing KPIs are the foundation of any effective email marketing campaign. KPIs (key performance indicators) provide a way to measure progress and identify areas of improvement. Ultimately, these are data points that help you determine whether or not your email marketing
Email is the foundation of online interactions. Without an email address, we would have no access to social media, to e-commerce stores, or any web-based applications. It's a passport for virtual communication tied to our digital identity in a way
Email bounce rate is an important metric to consider when it comes to email marketing. A high email bounce rate can affect your sender reputation and deliverability, ultimately leading to fewer people receiving and engaging with your messages. In this article, we