How Publishers Maximize Their Email Marketing Efforts
Publishers at Folio Magazine and WhatCounts just conducted an awesome study. It surveys a bunch of publishers, asking them about their challenges, goals and the opportunities presented to them by email marketing. It took place through the month of September,
Moms Find Mobile Increasingly Essential For Shopping
Importance Of Mobile Optimization Ever wonder how important mobile optimization is for your you website? When email recipients click on a link in your email, it is more than vital that they're brought to a site that is optimized for mobile
Email Once Again Voted A Top Marketing Channel
An awesome study was just carried out by the folks at Econsultancy and Oracle Marketing Cloud. It looked into which marketing channel is prioritized most by marketers. As we've mentioned many times before, digital marketing channel budgets are on the
Mobile Optimization Getting More Important For Email Marketers
Did you know that as of October 2014, 64% of American adults owned a smartphone? and that right now there are about 1.91 billion smartphone/mobile device (tablets) users. It's quite amazing how quickly the population has adopted smartphones over the
When Email Marketing, Personalized Email Is Paramount!
Why personalized emails are always being more and more successful than generic ones? The folks at Autopilot recently ran a pretty insightful study that looked into the top marketing channels available for businesses to communicate. Like in other similar studies