How To Re-Engage Subscribers
A bit ago, we wrote about an Epislon study that showed how new subscribers were not engaging with marketing emails? While that study detailed that 2/3rds of new subscribers didn?t engage with the emails that they were receiving, it didn?t
A New Spam To Worry About – Job Inquiries Scam
Although fake job scams have been around a long time, advances in technology make it easier and more lucrative for scammers to pose as potential employers. Cyber criminals fabricate job opportunities that seem real by spoofing the websites of legitimate
Email Marketers Want To Improve CTR
There are many different aspects of an email marketing campaign that can contribute to it's effectiveness, so it comes as no surprise that there are also many different ways to gauge how successful your campaign is - or has been.
Google Makes A Timeful Purchase
Google is always trying to make the lives of their users easier - whether it be through Gmail, Calendar, Inbox, or everything else in their suite that they have to offer. That's why it comes as no surprise that Google
Are New Subscribers Engaging With Marketing Emails?
It's a huge victory everytime you're able to attract someone's attention to a point that they subscribe to your email newsletter - or is it? According to a new report by the folks at Epsilon, email marketers are actually failing