Email-Marketing-for-Small-Businesses-Made-Simple

Email Marketing for Small Businesses Made Simple: 7 Tips

As a small business, you need to take advantage of every opportunity you can to engage and retain your customers. Though social media and Pay-Per-Click (PPC) advertising can be valuable sources of customer engagement, email still yields the …

Average-Email-Open-Rates-in-2017-and-How-to-Beat-Them

Average Email Open Rates in 2017 and How to Beat Them

Though communication channels like live chat and social media are growing, email is still the staple mode of contact between digital businesses and their customers. Email marketing is 40 times more effective than Facebook and Twitter at generating a sale. Emails …

Create-a-Winning-Welcome-Email-Template-in-5-Steps

Create a Winning Welcome Email Template in 5 Steps

Here’s a slightly unnerving thought. You only get one chance to make a great first impression. That’s it. Users begin to form design opinions within 0.017 seconds. This makes welcome emails one of the most important interactions you …

7-email-marketing-templates-you-can-start-using-today

7 Email Marketing Templates You Can Start Using Today

If you are a small business, email marketing templates can be extremely handy. They are designed to be easy-to-use, adaptable, and fit in with any campaign. There are hundreds of thousands of templates out there, many of them …

what-is-an-email-blast-how-to-do-it-right

What Is an "Email Blast" and How to Do It Right

With the amount of money business owners spend on communicating with their customers using ‘newer’ channels like mobile and social media, it’s easy to assume that email blasts are becoming less and less relevant. As it turns out, …

7-Newsletter-Examples-From-the-World’s-Biggest-Brands

7 Newsletter Examples From the World’s Biggest Brands

Can you imagine a marketing tool that has a return on investment (ROI) of $44 for every $1 spent? It exists. It’s called email. Despite the torrents of spam that have bruised email marketing’s reputation, reports of its …