7-Newsletter-Examples-From-the-World’s-Biggest-Brands

7 Newsletter Examples From the World’s Biggest Brands

Can you imagine a marketing tool that has a return on investment (ROI) of $44 for every $1 spent? It exists. It’s called email. Despite the torrents of spam that have bruised email marketing’s reputation, reports of its …

Two Simple Holiday Email Marketing Tips

Hello all! It’s almost Christmas time and the folks at DirectIQ all got together for a meeting to discuss how to achieve email marketing success during the holidays. After sitting around for about an hour and a half …

Mobile Is Taking Over The World

How Mobile Has Affected Purchase Behavior Is it any surprise that mobile is finally taking over the email marketing world? Almost everyone has a smartphone now, and mobile optimization has become way too important for marketers to ignore. …

A Revolution In Mail?

Informed Delivery Scans Your Mail And Then Delivers The Scan Via Email USPS has been testing out a really awesome service called Informed Delivery that scans your mail and then delivers the scan via email to your mailbox. …

How The EU GDPR Bill Will Affect Email Marketing

The General Data Protection Regulation (GDPR) is Europe’s response to Canada’s Anti-Spam Legislation (CASL), which has done wonders to lower spam rates in the US (although not as much to lower them in Canada). GDPR are a set …

Personalization Drives Email Marketing To New Heights

The Effects Of Personalization In Email Marketing While the effectiveness of email marketing cannot be challenged – as it’s constantly voted the best marketing channel – personalization is also becoming an essential strategy that cannot be ignored. The …

Moms Find Mobile Increasingly Essential For Shopping

Importance Of Mobile Optimization Ever wonder how important mobile optimization is for your you website? When email recipients click on a link in your email, it is more than vital that they’re brought to a site that is …