Yahoo Mail Down ;(

Yahoo Mail Problems

Yahoo Mail has made some pretty awesome improvements recently, like adding contact cards for example, but recently they’ve been having some problems that you email marketers need to know about. A couple days ago Yahoo Mail went down, and unfortunately it still hasn’t completely recovered since. According to Downrightnow, Yahoo Mail has been down on iOS for the better part of the day – and users have been pretty open on twitter about their dissatisfaction with the outage. 

Yahoo Mail went down

And only recently has Yahoo Customer care began reaching out to individuals on Twitter to calm their concerns… 

Yahoo Customer care began reaching out to individuals on Twitter to calm their concerns

What’s this mean for email marketers? We suggest that if your campaign reports seem different, this outage could be the reason. Yahoo Mail is a big player in the email client game, with millions upon millions of users – and we’re sure some of your contacts use Yahoo mail – so just keep that in mind when you take a look at your campaign reports 😉