Study Reveals The Importance Of Email List Growth

Recently, Ascend2, a company that provides research-based demand generation for marketing agencies, conducted a pretty awesome study that looked into the importance of email lists to businesses. The study surveyed marketing professionals all across the globe, asking about …

How Wearables Can Affect Marketing

Back in October, we wrote a post talking about how the Apple watch will affect email marketing, and we want to explore that idea even more today by asking it again, as well as how wearables can affect …

China May Be Spying On Outlook Users

Just weeks after Gmail was blocked by Chinese authorities, it seems as though another tech Giant is having similar issues. It was reported yesterday that Microsoft Outlook users were having trouble accessing their accounts on various devices. Per …

What Americans Look For In Promotional Emails

What kind of promotional emails do your subscribers want to receive? It’s a tough question, and it deserves a legitimate answer — backed up by evidence. That’s where a new study by Listrak and Harris Poll comes into …

Mobile App Usage Grew In 2014

You’re going to be shocked when you hear this: app usage on mobile devices grew by a staggering 76% in 2014. This according to a new report by Flurry Analytics, where “app usage” is considered a “session” whereby …

State Of Marketing In 2015: A Summary

Most marketers wonder if their efforts are “right,” “positive” and “going to make an impact,” and almost every marketer also worries, “how does what I’m doing, or what I’m planning on doing, compare to what everyone else is …

Hashtags, In A Subject Line?

Potential Effects Of Hashtags When the DirectIQ team sat down in a circle together to brainstorm for our subject line marketing school article, we really did think we touched on every base of the subject line dictionary. But, …

India E-Marketing Goals For 2015

As all of our regular blog readers know, we feature news from around the globe regarding ecommerce and email marketing – we do this to keep everyone up to date on everything that can affect the success of …

Email Marketing Guide And Goals For 2015

Well folks, it’s 2015, and January is the best month to start planning how to best use email marketing to your advantage this year. That said, there are many different things to think about, and the DirectIQ team …

How To Go About Writing The Perfect Subject Line

Subject lines are important to your email open rates, and here at DirectIQ, we know that better than anyone else. In fact, whenever someone on our team emails someone else on our team, they always make sure to …