A FREAK Of Nature... And Security

iOS Safari Users, And Users Of Android’s Stock Browser Are At Risk Hi all, as many of our loyal blog readers know, we don’t often write about anything unrelated to email marketing — unless it’s related to your …

Digital Marketing Budgets Set To Rise In 2015

Have you ever wondered where other businesses plan to spend their marketing budgets? Well, a new and awesome report by the folks at Econsultancy just came out today, and it highlights how marketing managers plan to spend on …

New Bills Introduced To Protect Email Privacy

Recently, U.S. lawmakers introduced two bills that would have a huge impact on the country’s law regarding electronic privacy. The Bills call for law enforcement agencies to apply for court-ordered warrants if they want to inspect web or …

A Short Guide To Holiday Email Marketing: Part 2

Recently, the folks at Return Path, an email analytics company, released their latest quarterly summary (Q4), and it shares some pretty awesome insights into the world of email marketing. In fact, last week we wrote an article using …

New Outlook App Poses Security Concerns

As we reported last week, Microsoft released Outlook on iOS and Android (though the Android version is currently in a preview mode). Despite the app’s rave reviews, it seems as though some are skeptical about downloading it to …

What’S In Your Inbox These Days?

Promos, Promos, And More Promos What in the world is in your inbox!? That’s a question that I recently posed to the entire DirectIQ team. Many of us shared the same response: Promos, promos, and more promos — …

Americans Prefer Email To Postal Mail And TV Ads

Do Americans have a preferred means of communication? According to a new study by the folks at Marketingsherpa, seven in ten US adults have a preference for email. So it’s really no wonder that email marketing budgets are …

Google Pushes Mobile-Friendliness On Webmasters

Importance Of Mobile-Friendliness Here on DirectIQ’s email marketing blog we’ve written many times about the need for our users to make sure that their websites are mobile-friendly. You don’t want an email recipient clicking-through to your website on …

Study Reveals The Importance Of Email List Growth

Recently, Ascend2, a company that provides research-based demand generation for marketing agencies, conducted a pretty awesome study that looked into the importance of email lists to businesses. The study surveyed marketing professionals all across the globe, asking about …

How Wearables Can Affect Marketing

Back in October, we wrote a post talking about how the Apple watch will affect email marketing, and we want to explore that idea even more today by asking it again, as well as how wearables can affect …