How To Re-Engage Subscribers

A bit ago, we wrote about an Epislon study that showed how new subscribers were not engaging with marketing emails… While that study detailed that 2/3rds of new subscribers didn’t engage with the emails that they were receiving, …

A New Spam Scam To Worry About

We Want To Keep Our Users Safe As our regular blog readers know, when we’re not publishing posts about email marketing, or improvements to various email clients, we’re usually writing about email security issues – because we care …

Yahoo Mail Down ;(

Yahoo Mail Problems Yahoo Mail has made some pretty awesome improvements recently, like adding contact cards for example, but recently they’ve been having some problems that you email marketers need to know about. A couple days ago Yahoo …

Microsoft Clutter Gets An Upgrade Or Two

Clutter Learns How Users Move Within Their Email Mailbox Microsoft will soon make Clutter a standard and integral part of Outlook. By June 15th, it’s expected that it will be turned on by default – with many believing …

Email Marketers Want To Improve CTR

There are many different aspects of an email marketing campaign that can contribute to it’s effectiveness, so it comes as no surprise that there are also many different ways to gauge how successful your campaign is – or …

Google Makes A Timeful Purchase

Google is always trying to make the lives of their users easier – whether it be through Gmail, Calendar, Inbox, or everything else in their suite that they have to offer. That’s why it comes as no surprise …

Are New Subscribers Engaging With Marketing Emails?

It’s a huge victory everytime you’re able to attract someone’s attention to a point that they subscribe to your email newsletter – or is it? According to a new report by the folks at Epsilon, email marketers are …

Send Abandoned Cart Reminder Emails!

Cart abandonment… it’s something that we’ve talked about a couple times in the past, and we won’t stop emphasizing how a simple followup email can boost your ROI. In fact, in a report by the folks at Surepayroll, …

Email Marketing Is Primed And Ready To Grow In 2015

The folks at Venture Beat Insight are currently doing some really awesome email marketing research by collecting super insightful user data. Through this research, they are hoping to explain why email marketing is primed to grow in 2015 …

How Americans Use Their Smartphones

Smartphone usage in America has gone up dramatically in recent years. In fact, two thirds (64%) of Americans now have smartphones. Shockingly, that number has gone up from just 35% in 2011. Of that 64%, 15% “have limited …