Personalization Prevents Consumers From Unsubscribing!

Bluehornet, a Digital River company, just conducted an awesome study on the effectiveness of email marketing. They gathered insights from about 1815 consumers to see how they interact with the various marketing emails that they receive. Those taking …

Mobile Opens Are On The Rise Each Year

Movable Ink is at it again, releasing their Q2 consumer preference report, and shockingly, desktop conversions have spiked once again. In their Q1 report, it was reported for the first time ever that mobile and tablet conversions exceeded …

Email And Good Content Make A Great Partnership

Recently, a new study called the “Content Marketing and Benchmarking Report 2015” was carried out by the folks at B2BMarketing.net and CircleResearch. It made some pretty awesome discoveries regarding the growth of content marketing, as well as the …

Microsoft Send, A Revolutionary Way To Email

Microsoft has been working on a new email app that could be pretty revolutionary – the concept is simple: make email more like SMS. But how do you do that? Simple… take away subject lines, and have the …

Email Marketing 101 - What Makes An Email Viral?

Recently, our buddies at Litmus came out with a really awesome report called “the Viral Email.” It delves into why and how an email goes viral. Why is this important? Well… according to the “Connected Consumer” report, though …

Email Marketing In The UK

Some interesting news recently came out of a report by the folks at Movable Ink. According to their study, mobile email marketing may have failed to live up to it’s potential in Q1 2015 in the UK. While …

How To Re-Engage Subscribers

A bit ago, we wrote about an Epislon study that showed how new subscribers were not engaging with marketing emails… While that study detailed that 2/3rds of new subscribers didn’t engage with the emails that they were receiving, …

A New Spam Scam To Worry About

We Want To Keep Our Users Safe As our regular blog readers know, when we’re not publishing posts about email marketing, or improvements to various email clients, we’re usually writing about email security issues – because we care …