Personalization Drives Email Marketing To New Heights

The Effects Of Personalization In Email Marketing While the effectiveness of email marketing cannot be challenged – as it’s constantly voted the best marketing channel – personalization is also becoming an essential strategy that cannot be ignored. The …

Moms Find Mobile Increasingly Essential For Shopping

Importance Of Mobile Optimization Ever wonder how important mobile optimization is for your you website? When email recipients click on a link in your email, it is more than vital that they’re brought to a site that is …

Good News For Mac Users!

Fixes To Office 2016 With El Capitan Update Great news for Mac users with Microsoft Office 2016 installed, you will finally be able to use it without any issues! The Latest update for El Capitan, the latest Mac …

Email Once Again Voted A Top Marketing Channel

An awesome study was just carried out by the folks at Econsultancy and Oracle Marketing Cloud. It looked into which marketing channels are prioritized most by marketers. As we’ve mentioned many times before, digital marketing budgets are on …

When Email Marketing, Personalization Is Paramount!

The folks at Autopilot recently ran a pretty insightful study that looked into the top marketing channels available for businesses to communicate. Like in other similar studies that we’ve written about – email marketing once again shows why …

Gmail Now Has A Block User Option!

Gmail’s "Block Sender" Option Google’s Gmail team is putting it’s foot down on senders that are abusing their privilege to email you. They recently added a feature that allows Gmail users to block any sender that they’d like. …

Send Now In Preview Mode On Android

Available For Android You remember Send? We talked about it earlier this summer – Microsoft’s app that tries to combine the best aspects of instant messaging and email. Well, we have some exciting news for you non-iOS users …

A Great User Experience Is Vital...

We’ve written a lot about how user experience is so important to increasing conversions and keeping your customers happy. Consumers desire an easy, cohesive, and optimized experience across devices – and to offer them anything less than that …