Google Trying To Dethrone Microsoft Outlook
Amit Singh, President of Google for Work, believes that Google applications can not only be A dominating force in the workplace in years to come, but THE dominating force. Companies spend about 300 million a year on workplace software, and Google wants companies to shift from outlook, and other microsoft platforms to their suite of google applications like google drive and Calender.
Sigh’s strategy is to help businesses integrate Google’s suite of apps, now called, “Google for work,” into their existing workspace, to both gain more users, and slowly have them switchover compeletely. Singh believes it’s less frustrating to add services than it is to change them, and in this way, companies are offered a taste of what Google has to offer.
Singh believes that “The way people are using technology at work is changing. People are spending the vast bulk of their time on [mobile] devices versus desktops. [Workers] are involved in technology choices. They use things at hom eand they want to use the same things at work, because they find some of the same things at work haven’t kept up.”
I suppose time will tell if Google for Work becomes the end all be all!
Baris is the founder of DirectIQ with over 20 years of experience in email marketing campaigns. Baris is an expert in all aspects of email marketing, and he created DirectIQ as an alternative to mass marketing tools like Mailchimp because he knows how to deliver individualized experience en masse to niches like hotel and real estate marketing, where a personal touch means everything.