Time and again, email proves how strong it is as a marketing channel, always proving to be a number one choice among marketers. That said, the folks at Yesmail recently conducted an awesome study into industry practices and goals that
We've gone over the importance of personalization on multiple occasions - it's an extremely necessary component to running a highly successful email marketing campaign. In fact, according to a recent study by Venturebeat, open rates always improve when using personalization.
Hello all! It's almost Christmas time and the folks at DirectIQ all got together for a meeting to discuss how to achieve email marketing success during the holidays. After sitting around for about an hour and a half in our
How Mobile Has Affected Purchase BehaviorIs it any surprise that mobile is finally taking over the email marketing world? Almost everyone has a smartphone now, and mobile optimization has become way too important for marketers to ignore. The folks at
The General Data Protection Regulation (GDPR) is Europe's response to Canada's Anti-Spam Legislation (CASL), which has done wonders to lower spam rates in the US (although not as much to lower them in Canada). GDPR are a set of privacy
The Effects Of Personalization In Email MarketingWhile the effectiveness of email marketing cannot be challenged - as it's constantly voted the best marketing channel - personalization is also becoming an essential strategy that cannot be ignored. The folks at VentureBeat
An awesome study was just conducted by the folks at Folio Magazine and WhatCounts. It surveys a bunch of publishers, asking them about their challenges, goals and the opportunities presented to them by email marketing. It took place through the
Importance Of Mobile Optimization Ever wonder how important mobile optimization is for your you website? When email recipients click on a link in your email, it is more than vital that they're brought to a site that