Email Marketing News

Time and again, email proves how strong it is as a marketing channel, always proving to be a number one choice among marketers. The core essence of a successful email campaign comes down to Email Marketing Personalization. That said, the

We've gone over the importance of personalization on multiple occasions - it's an extremely necessary component to running a highly successful email marketing campaign. In fact, according to a recent study by Venturebeat, open rates always improve when using personalization.

Hello all! It's almost Christmas time and the folks at DirectIQ all got together for a meeting to discuss how to achieve holiday email marketing success during the holidays. After sitting around for about an hour and a half in

How Mobile Has Affected Purchase Behavior Is it any surprise that mobiles are finally taking over the email marketing world? Almost everyone has a smartphone now, and mobile optimization has become way too important for marketers to ignore. The folks at

Informed Delivery Scans Your Mail And Then Delivers The Scan Via Email The revolution we are talking about is that USPS has been testing out a really awesome service called Informed Delivery that scans your mail and then delivers the scan

The General Data Protection Regulation (GDPR) is Europe's response to Canada's Anti-Spam Legislation (CASL), which has done wonders to lower spam rates in the US (although not as much to lower them in Canada). GDPR are a set of privacy

The Effects Of Personalization In Email Marketing While the effectiveness of email marketing cannot be challenged - as it's constantly voted the best marketing channel - personalization is also becoming an essential strategy that cannot be ignored. The folks at VentureBeat

Publishers at Folio Magazine and WhatCounts just conducted an awesome study. It surveys a bunch of publishers, asking them about their challenges, goals and the opportunities presented to them by email marketing. It took place through the month of September,

Importance Of Mobile Optimization Ever wonder how important mobile optimization is for your you website? When email recipients click on a link in your email, it is more than vital that they're brought to a site that is optimized for mobile

An awesome study was just carried out by the folks at Econsultancy and Oracle Marketing Cloud. It looked into which marketing channel is prioritized most by marketers. As we've mentioned many times before, digital marketing channel budgets are on the