Email Marketing Budgets Still On The Rise

While the effectiveness of email marketing is no longer in question, one pertinent issue remains for thought leaders in the marketing community – will the channel experience any innovation? Furthermore, does it have to? It’s an interesting question, …

Why You Need To Commit To Email Marketing

In a new survey conducted by the folks at Message Systems, it was found that 50% of their 500 respondents didn’t want to receive any alerts or notifications from marketers. While this is understandable – because most people …

A Short Guide To Holiday Email Marketing

“Ho ho ho,” says one of the best marketers ever, Santa, as he slides down your chimney and into your hearts, delivering presents galore to you and your loved ones. The always cheerful Santa Claus, also known as …

Mobile Vs. Desktop Usage Varies By Industry

Checking Emails Right When We Wake Up These days people eat, sleep, and breath with their phones… quite literally. In fact, it’s a daily routine for many to check their email right when they wake up, and then …

Personalizing Email In The New Year

According to a new article on dmnews.com, email personalization will rise in 2015, especially as inboxes becoming more and more crowded each year. Erik Shulze, VP of customer experience and consumer strategies at Yes Lifecycle Marketing claims that …

Where Publishers Fail In Email Marketing

In a recent report by FOLIO and Lyris, it’s been found that companies in the publishing arena experience a lot of difficulty growing their email contact lists. In fact, as many as 54% of companies in the publishing …

Gmail's Inbox App Can Affect Email Marketing

As we mentioned in in previous blog post, Gmail rolled out a new app called “Inbox” which scans your mailbox and pushes the most important information to the top of it. That said, not much has been said …

Bad Emails Are Bad For Business

Here, on our DirectIQ Email Marketing articles, we tend to focus on the positives effects of an awesome email marketing campaign, detailing how beneficial and essential they are to any business marketing strategy. For example, last week, we …