7-email-marketing-templates-you-can-start-using-today

7 Email Marketing Templates You Can Start Using Today

If you are a small business, email marketing templates can be extremely handy. They are designed to be easy-to-use, adaptable, and fit in with any campaign. There are hundreds of thousands of templates out there, many of them …

what-is-an-email-blast-how-to-do-it-right

What Is an "Email Blast" and How to Do It Right

With the amount of money business owners spend on communicating with their customers using ‘newer’ channels like mobile and social media, it’s easy to assume that email blasts are becoming less and less relevant. As it turns out, …

7-Newsletter-Examples-From-the-World’s-Biggest-Brands

7 Newsletter Examples From the World’s Biggest Brands

Can you imagine a marketing tool that has a return on investment (ROI) of $44 for every $1 spent? It exists. It’s called email. Despite the torrents of spam that have bruised email marketing’s reputation, reports of its …

Two Simple Holiday Email Marketing Tips

Hello all! It’s almost Christmas time and the folks at DirectIQ all got together for a meeting to discuss how to achieve email marketing success during the holidays. After sitting around for about an hour and a half …

Mobile Is Taking Over The World

How Mobile Has Affected Purchase Behavior Is it any surprise that mobile is finally taking over the email marketing world? Almost everyone has a smartphone now, and mobile optimization has become way too important for marketers to ignore. …

A Revolution In Mail?

Informed Delivery Scans Your Mail And Then Delivers The Scan Via Email USPS has been testing out a really awesome service called Informed Delivery that scans your mail and then delivers the scan via email to your mailbox. …

How The EU GDPR Bill Will Affect Email Marketing

The General Data Protection Regulation (GDPR) is Europe’s response to Canada’s Anti-Spam Legislation (CASL), which has done wonders to lower spam rates in the US (although not as much to lower them in Canada). GDPR are a set …