4 Reasons to Avoid Email List Rentals

You will have heard this from us before, but it’s worth repeating: Email marketing generates a return on investment of $44 for every $1 spent. Only if it’s done in the right way. This means sending emails to a …

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Choosing the Best Font and Font Size for Email Newsletters

Numerous studies have shown that email marketing is, by far, the most cost-effective of all digital marketing channels. But that doesn’t mean all email marketing campaigns bring killer returns. There are many nuances and important strategies that contribute to a successful …

The 5 Marketing Funnel Stages You Need to Know

The marketing funnel is a conceptualization of the steps describing the sales process from start to finish. The term funnel is used to represent the path your audience takes to a buy, with some leaving this trail, deciding not to …

Email-List-Cleaning-Services-Why-How-and-Where

Email List Cleaning Services: Why and How?

A clean email list is critical for success in email marketing. If you fail to remove inactive subscribers and addresses that continually “bounce” back your emails, you risk your campaigns getting sent straight to the spam box, or …

Whats-the-Cheapest-Email-Marketing-Service

What's the Cheapest Email Marketing Service in 2018?

Data collected from email service provider websites for premium accounts by subscriber count. Last updated: 18 January 2018. As an entrepreneur, blogger, or small business, you need to know two things about a potential email service provider (ESP): …

Email-Deliverability-Best-Practices-A-Simple-Guide

Email Deliverability Best Practices: A Simple Guide

Email is the foundation of online interactions. Without an email address, we would have no access to social media, to e-commerce stores, or any web-based applications. It’s a passport for virtual communication—tied to our digital identity in a …

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The Best Subject Lines Reverse Engineered (20 Examples)

Email has come a long way since its humble beginnings in 1971. The first email consisted of a single line of text: “QWERTYUIOP.” And with this arbitrary bumble of keystrokes, computer engineer Ray Tomlinson began a revolution in written …

100-Best-Email-Marketing-Blogs--The-2017-Email-Marketing-Awards

The 2017 Email Marketing Awards - 60 Best Email Marketing Blogs

The 2017 email marketing awards are here! We have curated and collated some of the most scrumptiously digestible, perfectly productive, and incisively innovative blogs to help you create successful email marketing campaigns. The digital marketing world has seen …

B2B-Email-Marketing-Examples-Heres-What-You-Need-to-Know

3 B2B Email Marketing Tips: From Curation to Dissemination

According to a Smart Insights study, the top 3 sources of online traffic for B2B businesses are: Organic searches Email marketing Social media (Source: ventureharbour.com) While organic searches can get new clients in, email is still a key element in …