We've gone over the importance of personalization on multiple occasions - it's an extremely necessary component to running a highly successful email marketing campaign. In fact, according to a recent study by Venturebeat, open rates always improve when using personalization.
Hello all! It's almost Christmas time and the folks at DirectIQ all got together for a meeting to discuss how to achieve email marketing success during the holidays. After sitting around for about an hour and a half in our
How Mobile Has Affected Purchase BehaviorIs it any surprise that mobile is finally taking over the email marketing world? Almost everyone has a smartphone now, and mobile optimization has become way too important for marketers to ignore. The folks at
The General Data Protection Regulation (GDPR) is Europe's response to Canada's Anti-Spam Legislation (CASL), which has done wonders to lower spam rates in the US (although not as much to lower them in Canada). GDPR are a set of privacy