Personalization In Email Marketing Is Highly Impactful
We've gone over the importance of personalization on multiple occasions - it's an extremely necessary component to running a highly successful email marketing campaign. In fact, according to a recent study by Venturebeat, open rates always improve when using personalization.
Holiday Email Marketing – Two Simple Tips
Hello all! It's almost Christmas time and the folks at DirectIQ all got together for a meeting to discuss how to achieve holiday email marketing success during the holidays. After sitting around for about an hour and a half in
Mobile Devices Are Taking Over The World
How Mobile Has Affected Purchase Behavior Is it any surprise that mobiles are finally taking over the email marketing world? Almost everyone has a smartphone now, and mobile optimization has become way too important for marketers to ignore. The folks at
A Revolution In Email?
Informed Delivery Scans Your Mail And Then Delivers The Scan Via Email The revolution we are talking about is that USPS has been testing out a really awesome service called Informed Delivery that scans your mail and then delivers the scan