Google Pushes Mobile-Friendliness On Webmasters
Importance Of Mobile-Friendliness Here on DirectIQ's email marketing blog we've written many times about the need for our users to make sure with their webmasters that their websites are mobile-friendly. You don't want an email recipient clicking-through to your website on
Study Reveals The Importance Of Email List Growth
Website visitors are the key to email list growth, but it’s important to keep in mind when discussing traffic that more isn’t always better. The quality of your traffic is equally, if not more important, than the quantity. You don’t
How Wearables Can Affect Marketing
Back in October, we wrote a post talking about how the Apple watch will affect email marketing, and we want to explore that idea even more today by asking it again, as well as how wearables can affect marketing in
What Americans Look For In Promotional Emails
What kind of promotional emails do your subscribers want to receive? It's a tough question, and it deserves a legitimate answer -- backed up by evidence. That's where a new study by Listrak and Harris Poll comes into play: they
Mobile App Usage Grew In 2014
You're going to be shocked when you hear this: app usage on mobile devices grew by a staggering 76% in 2014. This according to a new report by Flurry Analytics, where ?app usage? is considered a 'session? whereby a user
State Of Marketing In 2015: A Summary
Most marketers wonder if their efforts are ?right,? ?positive? and ?going to make an impact,? and almost every marketer also worries, ?how does what I?m doing, or what I?m planning on doing, compare to what everyone else is doing?? At
Hashtags, In A Subject Line?
Potential Effects Of Hashtags When the DirectIQ team sat down in a circle together to brainstorm for our subject line marketing school article, we really did think we touched on every base of the subject line dictionary. But, uh oh
India E-Marketing Goals For 2015
As all of our regular blog readers know, we feature news from around the globe regarding ecommerce and email marketing - we do this to keep everyone up to date on everything that can affect the success of their email
Email Marketing Guide And Goals For 2015
Well folks, it's 2015, and January is the best month to start planning how to best use email marketing to your advantage this year. That said, there are many different things to think about, and the DirectIQ team is here
How To Go About Writing The Perfect Subject Line
Subject lines are important to your email open rates, and here at DirectIQ, we know that better than anyone else. In fact, whenever someone on our team emails someone else on our team, they always make sure to add caps