Reaching out to consumers with well thought out email campaigns can provide an effective pipeline of sales. Compared to other marketing channels, email marketing solutions are cost-effective, targeted and easier to scale.
Nearly every successful company from the Fortune 500 (better yet, the e-Tail 100) to leading startups are growing their customer base with business email marketing.
At DirectIQ, we custom tailored our software to follow these industry best practices so you can come out ahead of the curve:
Key #1: Personalization
Do: Personalize your email through segmentation and user presentation.
Don’t: Deter users with excessive personal information.
One of the key benefits of online email marketing is the ability to customize emails. Based upon subscriber interests, names, demographics and buyer profiles you can segment your email lists. You can start your message with Hi {Name} rather than a generic greeting. As a result, you can grab users’ attention and making them take greater awareness in your particular offer.
At the same time, make sure you make the users feel comfortable. Sharing some details might actually deter from the user experience even if you use these details for segmentation. Finding the right balance by sending out segmented lists to the right users while also personalizing the content can ensure a seamless, high quality user experience.
Key #2: Presentation
Do: Use DirectIQ’s selection of professional templates to improve open and click through rates.
Don’t: Add too many large graphics that may slow down open times.
Our professional designers at DirectIQ are among the best in the email marketing business. At DirectIQ, our email marketing solutions are focused on quality presentation. Consumers are much more likely to have a positive image of a brand that cares about the way its image.
Key #3: Timing
Do: Maintain a consistent, regular schedule of relevant company updates.
Don’t: Inundate users with too many emails.
Most of the brands we connect with work on a regular schedule. Creating a regular rhythm to your email marketing system can help improve your mindshare with consumers, helping instill a sense of consistency whether you send out a weekly or monthly message. Organizing a more systematic schedule leads to better results. Whether you’re aiming to get more fans to a weekend show or want to highlight a holiday special proper timing can improve open and conversion rates.
Key #4: Transparency
Do: Focus on clearly presenting solutions and promoting your brand with full details on your company.
Don’t: Mislead users into buying.
Make sure you follow all legal guidelines with respect to privacy. Always reveal your full company details in your signature. This will help ensure consumer comfort as well as email marketing best practices.
Key #5: Creativity
Do: Think carefully about clever subject and heading lines.
Don’t: Confuse users with headlines.
Clever copy has a way of making affordable email marketing campaigns even more successful. When writing your subject and content of your emails focus on ways to be clear. Be straightforward while using words that resonate with your brand image.
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