While DirectIQ places a premium on style and presentation, we’re also rock solid analysts at our core. As a result, we provide email marketers with a full set of tools. With our software you can test, optimize and update their campaigns.
Data is based upon a complete set of internal tracking metrics. With online business emails marketing you are able to gather a wide variety of data on how your customers react to marketing messages. This data can help you to better measure, targeting and re-market your content with each new campaign.
Here are the key metrics you can track with our system:
Delivery Reports
With delivery reports, you can immediately determine how effectively you were able to reach the audience. Our detailed, delivery reporting allows you to analyze how well you reached your intended recipient list. This data can be crucial in helping you to update your subscription lists.
When it comes to first analyzing how your campaigns are performing delivery reports allow you to dive deep for better results. In addition to analyzing read rates, you can also track the number of users who click through from your email message to your website landing page.
Bounce Reports
In online email marketing, there are two primary types of factors that cause bounces. One prominent factor are hard bounces, which occur when user email addresses are no longer active, which is common when users switch email providers at work or through their generate correspondence. Once users are on a hard bounce list, you’ll want to remove them from your contact list. In order to help limit these rates in your email marketing campaigns, make sure you give users an option to update their contact information with each marketing message.
Another primary reason for a bounced email is a soft bounce which can result when a user has a full inbox, temporary server downtime or automatic notification setup on their account. These users are still active and should remain a part of your email marketing campaign.
Subscription Reports
Understanding the dynamics of your marketing email list growth over time can help you identify which factors may shape its success. Our suite of reports allows you to analyze un-subscription requests, the changes in your overall number of opt-in subscribers and how well your marketing list is growing over time. A deeper understanding of the factors behind subscriptions can help you optimize your business marketing campaigns.
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