Open Rate
We can help you track what percentage of your email recipients opened the email, as measured in the open rate. This is calculated as the proportion of users who open the email relative to those who received it. Using proven tracking methods, an open rate can provide insights into which marketing messages work most effectively. The goal of an email marketer begins to optimizing the subject line and email list to maximize the open rate.
Segmentation
Your business may have a large list of potential email recipients. Proper segmentation techniques can help ensure your messages are targeted. For example, a retailer may want separate mailing lists for men and women. On the other hand, a professional service firm may want to segment their lists according to geography or industry type. By increasing the relevance of the messages, including the subject line and types of offers featured, you can improve the open and conversion rates from your messages.
Soft Bounce
There are a variety of reasons why an email marketing message may not arrive at the intended recipient. Soft bounces refer to emails which are not deliverable for a variety of reasons. Importantly, a soft bounce means the e-mail address is still valid (in contrast to a hard bounce). These may be caused by an inbox exceeding capacity or may be returned due to filters setup on the recipient domain. You should treat soft bounces as an indication the user may still be interested in the list but there are temporary server-side issues preventing delivery.
Subject
The subject line of your email refers to the line shown in a user’s inbox before they open an email. According to Federal guidelines, your subject line must accurately reflect the contents of the email, although you can still get creative with the wording. A properly written subject line should appeal to the user’s interests with creative language that holds true to the contents of the message. Writing a proper subject line can improve delivery and open rates, as well as priming recipients for conversion opportunities.
Suppression List
A suppression list refers to the list of users who have chosen not to receive emails from your company, or have opted out from email lists you may have purchased. Ensuring these users do not receive emails should be a core focus of your distribution efforts. This will ensure you are fully compliant with applicable laws including the CAN-SPAM act. You also have to add an unsubscribe option where users can then be added to your suppression list so your database only reflects those who want to receive the message.
Unique Opens and Clicks
Important email marketing metrics include unique clicks and unique opens, which measure statistics a single time for each metric. For example, a user may open an email multiple times, clicking on the graphics on a number of occasions. With unique metrics, however, the open and clicks are only counted once so you can accurately assess the aggregate impact of the base interaction rates.
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